First into the tank is Shefit seeking $250,000 for 20 percent equity.
SheFit offers customizable sports bras, offering a zipper and adjustable straps. Lori Greiner and Robert Herjavec both agree that it is very padded, making it thicker than most sports bras. This allows for compression and encapsulation. According to the founders, this does not make it uncomfortable to wear.
There are similar bras on the market, however their patent seeks to protect the straps and bust band. Neither are full time with the company.
Social reactions from Shefit’s appearance on “Shark Tank”:
Is anyone else exhausted after hearing #SheFit's founder's pitch? Sara has energy for days, I'm jealous! #SharkTank
— Lindsay (@LindsayDurniak) January 30, 2016
I need it! @Shefit on @ABCSharkTank! #SharkTank
— Tracy Sanders (@TracysTwoCents) January 30, 2016
I love @Shefit founder's passion & enthusiasm! Go, chica! #SharkTank
— Elisa All (@elisatalk) January 30, 2016
With an investment from the shark, they hope to improve their website. The bra costs $58.99 and have made $50,000 in the time that they have been in business.
Herjavec is the first to go out. Greiner cites similar bras that she has seen that help with posture, which concerns her. Not knowing whether their patent would come through or not, she goes out.
Daymond John thinks he could add value, given that he represents Jillian Michaels, and offers $250,000 for 33 percent but wants an immediate answer. They accept.
Final deal: Daymond John for $250,000 for 33 percent.
Would you try the Shefit sports bra?