Overtone Acoustics

This week, Marcus Lemonis travels to Orlando, Florida to help ensure Overtone Acoustics does not lose their sound. According to CNBC, the soundproofing company is in “a downward spiral” given that cash is low and the founders rely on unpaid volunteers. Will the duo be able to return harmony to their business or will they be forced to turn off the music forever?

Visiting their office space, Lemonis is immediately impressed by how aesthetically pleasing their products are. He thinks they are both functional and artistic. He is worried, however, that they are not currently selling commercially. Touring the warehouse, he also notices that there is no ventilation and not enough flow within the tiny space.

After speaking with both Alex and Brad, Lemonis thinks they are both very dedicated and committed. He sees the potential in them and the company and decides to offer $200,000 for 50 percent. Ultimately, Lemonis decides to drop his equity to 40 percent, while Alex will have 20 percent and Brad another 40 percent.

Next, at The NAMM Show, Lemonis is discouraged when he sees that their branding materials don’t tell a full story. He is also very impressed by Alex’s ability to sell, while he believes Brad needed a bit more work. He thinks the pitch needs to be reworked and more focused.

Lemonis also becomes frustrated when he sees just how messy their process is. Using mostly volunteers, products that are supposed to be fully finished are uneven and not ready to be sent out, including one order to Google. Lemonis then decides to move them to a manufacturing facility in Pennsylvania that will give them more space and a fresh start. Additionally, he rents a townhouse for the business duo so that they are able to stop couch surfing.

They then visit the Music Garage and attempt to convince them to use their products. They are unable, however, to articulate why their soundproofing panels are better than what they currently have. Brad is finally able to convince the CEO, however, when he talks about what really differentiates them from the competition.

Lemonis then challenges them to present one unique option to a potentially big client: Hard Rock. He really wants them to “think outside the box.” They present him with an idea of a square shadowbox, which he says should be brought back to the drawing board. He suggests a guitar-shaped frame and again challenges them to come up with equally creative ideas.

One week later, they present visually-impressive ideas and Lemonis appreciates the creativity. He does not like, however, the fact that they are not entirely ready. Tensions reach a boiling point when Alex and Precise Graphix co-founder Dean get into an argument over why the products were not ready on time, which Dean says stems from their inability to put the lighting that was requested to be put into the products. Lemonis then makes them apologize for their disrespect.

Before the Hard Rock presentation, Lemonis completely loses his cool when Brad and Alex fail to show up to prepare for the big day. Upon their delayed arrival, they inform Lemonis that they had to go to the bank and get haircuts in order to look presentable. Ultimately, everything is successfully put together, albeit 45 minutes late. The senior vice president of design and construction says the products look “excellent” and they secure a deal. Lemonis is very impressed with their growth, both personally and professionally.

Social Media Reacts to Overtone Acoustics’ Appearance on “The Profit”

“The Profit” airs every Tuesday at 10 p.m. on CNBC.

What are your thoughts on Overtone Acoustics using unpaid volunteers to make products? How did you feel about the way Brad and Alex ran the business? Sound off in the comments section below!