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This week, Marcus Lemonis travels to California to help JD Custom Designs, a retail display manufacturing company struggling with relevancy and control issues. According to CNBC, if “its owner can’t let go of control, which slows the process, limits creativity, and pushes the business right to the brink,” the business could spiral out of control.

Visiting their Fullerton office, Marcus Lemonis immediately notices that most of the displays are related to cosmetics, except for one industrial display. Owners Jeff and Aimee Dougherty then show Lemonis the shop, which he says is very disorganized and chaotic. There are also broken machines, which are starting to cause a backup in creating the displays. Lemonis also finds it odd that Aimee, who has a background in sales, is not actually involved in the sales of the business.

Lemonis then meets the Doughertys’ oldest son Wes, who says that he loves working with his dad and expresses interest in remaining involved in the business in the future. He admits, however, that he’s worried about Jeff and how much he works. Jeff tells Lemonis that he doesn’t like the feeling of being out of control, which causes the company to be “one-dimensional,” according to Lemonis.

After looking at their financials, Lemonis decides to offer $300,000 for 50 percent equity. Aimee questions whether he would do 60/40, which Lemonis declines. Ultimately, the duo accepts his original offer, which will go towards paying off bills, fixing equipment, cleaning up the warehouse and stocking raw materials.

Lemonis tests the duo’s creativity next at The Wonder Emporium, a toy store, and challenges them to each pick 10 items and produce an engaging display in five days. Lemonis appreciates that, while picking out toys, Aimee is taking on the persona of a kid, which stands in stark contrast to Jeff’s seriousness. Jeff also doesn’t relinquish control, causing Lemonis to say that he took the fun out of the exercise.

Aimee and Lemonis then have a meeting at Bodhi Coffee Leaf to discuss sales. She expresses interest in selling and he challenges her to pitch the products to him. He wants Aimee to prove to him that she believes in the company and herself.

Next, Lemonis introduces Wes to Steve of Grafton Furniture, another Lemonis deal that involved a father-son duo. The two of them work on cleaning up the warehouse, without help from Jeff. Lemonis then takes Jeff to Laguna Tools, where they look for new machinery. Following the purchase of new equipment, Lemonis views the toy display. He is impressed that he got input from other team members, but doesn’t like that it’s not collapsible. But Aimee defends the design, which Lemonis likes.

Lemonis then takes Jeff and Aimee to ML Creative and introduces them to his partner Juli Reed and Brad of ML Creative to pitch possible displays for a business collaboration between Inkkas Footwear and Flex Watches. Lemonis wants to test Aimee’s sales side, but Jeff ends up interrupting—causing her to become flustered. Lemonis encourages her to connect more in the pitch by asking questions and being more direct. They agree on a display, which Aimee says she expects to be about $500—which Jeff disputes.

Wes then shows Lemonis the improvements that were made to the warehouse, which he admits is much more organized. He also says the new equipment, which will help with productivity, is “amazing.” At the ML Creative presentation, Aimee presents the display options, which are $500 and $750, respectively. Lemonis likes the units and appreciates the fact that they are branching out from cosmetics displays only. He then challenges the duo to bring the displays to Gander Outdoors, which has the potential to be a major deal.

Back at the warehouse, Lemonis notices that Jeff is still involved in everyone else’s business. He tells Jeff that he needs to trust people more, but he’s still nervous about giving up too much control. Jeff tells Lemonis that he’s worried about taking care of his family and, after reiterating the story about his abusive stepfather, Lemonis says he understands a bit more the control aspect. Jeff assures Lemonis, however, that he’ll work on letting go of control.

At the Gander Outdoors sales pitch, Aimee presents the designs, which are referred to as a bit “generic.” She encourages them to look at the display as more “universal” and also shows off the second display, which they call “impressive.” They like the versatility and branding—and JD Custom Designs gets the deal. Lemonis projects that they will do $5 million next year.

See how social media reacted to JD Custom Designs on “The Profit” below:

Social Media Reacts to JD Custom Designs’ Appearance on “The Profit”

“The Profit” airs every Tuesday at 10 p.m. on CNBC.

What are your thoughts on JD Custom Designs’ relevancy and control issues? How do you feel about Aimee’s sales pitches? Do you feel as though they grew with the help of Marcus Lemonis’ deal? Sound off in the comments section below!