Panera Bread Facebook
Panera Bread Facebook

Panera Bread has recently announced that they are working to serve up ‘better bacon’ to their customers. The fast food chain seeks to “lead better” by putting clean bacon in the hands of bacon lovers everywhere.

The new, “clean bacon” will be served in their sandwiches and salads, and will be free of artificial colors and preservatives that are part of their No No List, according to the company’s press release. The bacon will also be “sourced from pigs that meet Panera’s animal welfare standards for reduced confinement and antibiotics.”

“Clean bacon is an example of how you can amplify when you simplify,” Panera’s founder and CEO Ron Shaich said in the press release. “By removing artificial additives, we made a switch to better ingredients, better texture and, ultimately, better flavor. We’re not just offering clean bacon; it’s bacon that has been elevated in every way.”

The bacon will be cured with celery powder, brined with aromatics, use a process that will help reduce waste and help further their clean menu options. On Panera’s No No List, which was released last year, is aspartame, high fructose corn syrup and sulfur dioxide.

The clean bacon was first introduced at “The Art of Bacon” gallery in New York City’s Meatpacking District and will soon make its way to their menus.

What do you think of Panera’s clean bacon effort? Sound off in the comments section below!