If you are a fan of the Brit Boy Band “One Direction” yet missed their latest tour, you may still be in Luck.  One Direction:  Where We Are Now the concert film makes it to the big screen and opens Saturday with a limited, two day run.  According to event cinema distributors Arts Alliance Ltd, there will be more than 10,000 screenings in over 3,000 screens across more than 50 territories, making this the biggest global concert film release ever.

The group has been a lightening rod to attention of both fans of the pop boy band and detractors.  Both have been vigorous in their efforts to state their views on social media but the film has given all “one direction” and that is crazy:

The group featuring Niall Horan, Zayne Malik, Liam Payne, Harry Styles, and Louis Tomlinson auditioned separately in 2010 as solo candidates for the seventh season of the British televised singing competition The X Factor.  After failing to proceed in the “boys” category, they were put together and entered as a “group” by the show’s executive producer Simon Cowell.  Although the group did not win, they came in third place and shortly afterwards it was confirmed that One Direction had been signed by Cowell to a reported £2 million Syco Records record contract.

Since then, the group has produced four original albums, headlined four major tours,  won four MTV Music Video and two American Music Awards.

The film, recorded at Milan’s iconic San Siro Stadium earlier in June, is a 90 minute piece chronicling the event, backstage footage and a 15 minute interview with the band.

The massive Where We Are tour topped $290 million in sales, supporting the group’s 2013 album Midnight Memories.  It launched in April with a 10-show South American leg through six countries. More than 400,000 tickets were sold during the run that included two-show stints in Santiago, Buenos Aires and São Paulo.  The final three venues on the tour schedule were reported this week, with a total of 157,042 tickets sold at Atlanta’s Georgia Dome, Raymond James Stadium in Tampa and the tour’s final venue, Sun Life Stadium in Miami.


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