Barbie seems to have been all the talk recently…but not exactly in a positive way. Long criticized for the unrealistic body proportions and expectations that Barbie portrays to young girls, a change was bound to happen at some point.
Remember back in December that plus-sized Barbie that had been met with both support and criticism? Well, not much has been heard about that since.
Enter Nickolay Lamm. Lamm got his inspiration to design a new doll, called “Lammily,” to portray more “average” proportions and just more of a sense of normalcy.
First word of Lamm’s plan came last summer when he discussed his plans for the new doll. He uses information from the CDC to portray the average measurements of a 19 year-old woman. From there, Lamm used the information to print out a 3D model of what the doll would look like.
In the tagline, “Average is Beautiful,” Lamm designed this new doll to show a more positive and realistic image. Lammily will feature moveable joints, wear minimal amounts of makeup and wear normal, every-day clothing. The more realistic body shape of Lammily is even shorter than Barbie.
Lamm also describes Lammily as being “fit and strong.” Creating this new more “average” doll, Lamm’s hopes are that girl’s body images are viewed in a more positive manner and that they will be more “confident and proud of their bodies.”
A crowd-funding campaign has now been set up to raise funds, while Lamm also consulted with Mattel’s former VP of Manufacturing for expertise. Now that Lamm is currently working on funding the project to begin the first production of Lammily, only time will tell to see how people will react to this new “average-sized” doll.
But where does average end and actually talking about body image begin? How much of an influence does Barbie actually have over girl’s self-esteem? And how much of an influence do parents actually talking about body image have? “Average” seems like a pretty fluid definition. Some people are still skeptical as to the body types that Barbie still has to go: whether it’s tall, short, skinny or fat–many believe that there is still a long way to go.
Others seem to already be excited about this new doll and believe it will be a huge step in the right direction for girl’s to promote a healthy body image. The hopes are that it will catch on and, who knows, maybe this new doll will be the “new average.”
What is your opinion of this new doll?