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The 2016 Summer Olympics in Rio de Janeiro begin today, August 5, with the Opening Ceremonies. And while Rio is only an hour ahead of the US east coast and things kick off at 7 pm EDT, NBC is still airing it on a tape delay at 8 pm EDT.

Tape delays aren’t new to viewers. This is something that seems to happen every time the Olympics are held. In the summer of 2012 when the Olympics were held in London, many in the US were upset that they were finding out results on social media earlier in the day, and by the time NBC finally aired the games (to coincide with primetime and ratings and therefore… money), they weren’t as excited for them because they already knew how it turned out.

Furthermore, NBC’s Chief Marketing Officer angered a lot of viewers by saying implying that the tape delay is fine because women watch more of the games than men and women don’t care about results. In an article on Business Insider, he is quoted as saying:

The people who watch the Olympics are not particularly sports fans. More women watch the games than men, and for the women, they’re less interested in the result and more interested in the journey. It’s sort of like the ultimate reality show and miniseries wrapped into one. And to tell the truth, it has been the complaint of a few sportswriters. It has not been the complaint of the vast viewing public.

Twitter Reacts to NBC’s Opening Ceremony Tape Delay

Spoiler alert: no one thinks this is a good idea.

Image source: colorlib.com