Wikimedia Commons
Wikimedia Commons

This is why we can’t have nice things. McDonald’s has announced that they will be limiting Ronald McDonald’s public appearances as creepy clown sightings continue to be reported across the nation.

According to the Associated Press, McDonald’s Corp. announced “that it is being thoughtful in respect to Ronald McDonald’s participation in community events as a result of the “current climate around clown sightings in communities.” No further details were provided as to how that might limit their mascot’s public appearances.

A number of creepy clown sightings have been reported over the past few months. Some reports have turned out to be pranks, while others have necessitated a police response. According to CNN, actual clowns have been spotted in at least 10 states, and have reportedly tried to lure children into the woods, chased people down with knives and lurked in the middle of the road on late-night drives. Some incidents have turned out to be hoaxes, including the rumor that a clown killed 23 people in Canada. The craze has apparently also made its way to England, where police have received hundreds of calls regarding sightings.

Social Media Reacts to Ronald McDonald Keeping Low Profile

When McDonald’s announced plans to have Ronald McDonald make more public appearances in 2003, they had approximately 250 Ronald McDonalds worldwide. They have since revived the mascot in the digital age with a new image and mission, including taking an active role on the McDonald’s Twitter.

What do you think of the decision by McDonald’s to keep Ronald McDonald under the radar? Sound off in the comments section below!