Twitter Facebook LinkedIn Flipboard 0 Flickr IHOP is turning its iconic logo upside down to celebrate the newest additions to their menu. The International House of Pancakes has temporarily flipped the “p” to a “b,” which stands for burgers—and the branding “change” is causing quite a stir on social media. The restaurant chain’s IHOb marketing campaign promotes its new Ultimate Steakburgers lineup. “Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” Chef Nevielle Panthaky, Head of Culinary at IHOb, said in a press release. “There’s definitely a juicy Steakburger for whatever you might be craving at any time of day! The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they’re soon to become world famous, too.” Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOP (@IHOP) June 11, 2018 There are seven new burgers on IHOb’s menu, including a breakfast Big Brunch burger, spicy Jalapeno Kick burger, tangy Cowboy BBQ burger and The Classic burger. The restaurant chain will, of course, continue to offer pancakes and other breakfast foods as well. IHOP first teased its “name change” last week—sharing a cryptic video of the “p” being changed to a “b” on their official Twitter. Many people speculated that the “b” would stand for brunch, breakfast or even bacon. On Monday, however, they were shocked to learn the true meaning. See how social media reacted to the temporary name change below: Social Media Reacts to IHOP Changing Its Name to IHOb to Promote New Burgers IHOb sure loves going all in on one food item — christine teigen (@chrissyteigen) June 11, 2018 NO. @IHOb JUST NO. — Alan Bersten (@Dance10Alan) June 11, 2018 I need a rational human being to explain to me what we did wrong to deserve this https://t.co/ripgt9GhgM — Kaelan Dorr (@KDORR_USA) June 11, 2018 Stop trying to make International House of Burgers happen! It's not going to happen! pic.twitter.com/V2ZD86wEfx — It's getting hot in here (so hot) (@SethFromThe716) June 11, 2018 International house of betrayal — JaidenAnimations (@JaidenAnimation) June 11, 2018 When IHOP said it was changing its name to IHOB I thought it was kinda weird, but I assumed it was gonna be renamed International House of Breakfast. But they just announced its actually International House of Burgers… TRASH ! — Danny (@DannyCalidonia) June 11, 2018 I just saw this. Right now. Is the entire internet trolling me today? Or is this real? I spent a stupid amount of time determining that it wasn't just some randos on twitter. This is unacceptable. ❌ https://t.co/d8DtNl5TcK — Colleen Clinkenbeard (@ccarrollbeard) June 11, 2018 IHOP: We’re changing it to IHOB Everyone: International House Of Breakfast isn’t bad IHOB: BURGERS!!!! pic.twitter.com/iosPzknY6K — IGZ (@igzrap) June 11, 2018 I thought it was gonna be breakfast. Who goes to ihop for burgers wtf https://t.co/0MeOiyjN1P — Jel (@JelianMercado) June 11, 2018 I thought it would have been international house of breakfast.International house of burgers is just … Trolling. Is IHOP trolling everyone ?!? Lol. — Stephanie Dee (@0CAPSQUEEN0) June 11, 2018 International House of Burgers. This like when the Krusty Krab started selling pizza — Kar (@karlogan_) June 11, 2018 Other brands subtweeting the roll out of @IHOb pic.twitter.com/HTXCoKtuGV — Leah McElrath (@leahmcelrath) June 11, 2018 I’m slightly sad but slightly into it — ɐɔɔǝqǝɹ (@rebeccacoutcher) June 11, 2018 Okay but like….. im never gonna say IHOB…. ITS IHOP FOREVER — Manny MUA (@MannyMua733) June 11, 2018 ihob is the biggest disappointment of 2018, catch me at denny’s — Bryana Salaz (@bryanasalaz) June 11, 2018 What are your thoughts on IHOP temporarily changing its name to IHOb to promote the new burger menu? Would you try their new burgers? Sound off in the comments section below! Photo credit: Mike Mozart, Flickr Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?