IHOP is turning its iconic logo upside down to celebrate the newest additions to their menu. The International House of Pancakes has temporarily flipped the “p” to a “b,” which stands for burgers—and the branding “change” is causing quite a stir on social media.

The restaurant chain’s IHOb marketing campaign promotes its new Ultimate Steakburgers lineup. “Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” Chef Nevielle Panthaky, Head of Culinary at IHOb, said in a press release. “There’s definitely a juicy Steakburger for whatever you might be craving at any time of day! The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they’re soon to become world famous, too.”

There are seven new burgers on IHOb’s menu, including a breakfast Big Brunch burger, spicy Jalapeno Kick burger, tangy Cowboy BBQ burger and The Classic burger. The restaurant chain will, of course, continue to offer pancakes and other breakfast foods as well.

IHOP first teased its “name change” last week—sharing a cryptic video of the “p” being changed to a “b” on their official Twitter. Many people speculated that the “b” would stand for brunch, breakfast or even bacon. On Monday, however, they were shocked to learn the true meaning. See how social media reacted to the temporary name change below:

Social Media Reacts to IHOP Changing Its Name to IHOb to Promote New Burgers

What are your thoughts on IHOP temporarily changing its name to IHOb to promote the new burger menu? Would you try their new burgers? Sound off in the comments section below!

Photo credit: Mike Mozart, Flickr