Oreo introduced a vending machine at SXSW this week that creates a custom Oreo cookie for you while you wait – and get this: it’s based on Hashtags that trend on Twitter.
Yes, now you can literally Eat The Tweet.
The customer chooses from a touch-screen display of trending hashtags and watches as their choice is transformed into a cookie. The machine creates the Oreo before your eyes, using a technique akin to 3D printing, but more like just a machine making something before your eyes.
Calling it their “Trending Vending Lounge”, Oreo set up shop in Austin at the famed SXSW conference and asked people to use the hashtag #EatTheTweet once they’d had their Oreo. The vending machine was accompanied by a Milk Bar, of course, and some of the “flavors” produced this week included: #CookieCoin and #SXSW.
Oreo has long been an exemplary user of Twitter and social media, and this seems to be no exception.
All reports indicate the cookies were their usual tasty selves.