A new billboard in Alabama that carries a message meant to appeal to white supremacists has sparked outrage.

The billboard, posted on I-59 near Springville, reads: “Diversity means chasing down the last white person.” Underneath that statement is the hashtag “#whitegenocide”.

A quick look at that hashtag on Twitter reveals that, as of this writing, numerous social media users are employing the hashtag to post messages critical of the billboard.

The billboard is reminiscent of another one posted near Leeds in 2013 that read: “Anti-racist is a code word for anti-white.” The mayor of Leeds denounce the “racist message” of that billboard.

Both of those phrases are commonly used by the White Genocide Project, according to AL.com.  That group’s website refers to those slogans as “repeater phrases” — expressions meant to be used repeatedly until they become commonplace.

The group reportedly follows the “Mantra,” a website with the subtitle “Fighting White Genocide.”

Also featured on the website is this statement:


Everybody says there is this RACE problem. Everybody says this RACE problem will be solved when the third world pours into EVERY white country and ONLY into white countries.

The author of that statement also wrote: “[I]f I tell that obvious truth about the ongoing program of genocide against my race, the white race, Liberals and respectable conservatives agree that I am a naziwhowantstokillsixmillionjews.”

The billboard property appears to be owned by Dvar Signs of Trafford. However, no representative was available for comment as of this writing.

Late last year, League of the South president Michael Hill claimed responsibility for the billboard in Leeds. He said that it was financed privately by a member of the League.

The League has also called on Alabama to secede from the union. The group posted a couple of billboards with a pro-secession message. One of those billboards was eventually pulled by the property owner, with Hill receiving credit for the money spent.