Connor Brooke
Have you ever wished that the classic deep-fried food that you get at state fairs could be boxed up and taken home to enjoy year round? Well, Hostess has made that wish come true, at least for one product.
Deep-fried Twinkies are now available at Walmart. According to CNN, the deep-fried Twinkies will come in their original golden flavor, as well as chocolate. According to the article, Walmart plans on rolling out the new Twinkies nationwide by tomorrow. Hostess also unveiled new Key Lime Slime Twinkies last month to celebrate the release of “Ghostbusters.” And yes, the green filling actually looks like slime.
According to Walmart’s blog, in addition to deep-fried Twinkies being sold at state fairs and food trucks, people have actually been making them for years. “It’s one of the most popular recipes in an official Twinkie cookbook,” John Pearson, senior buyer of frozen foods at Walmart U.S., writes. The new Twinkies will hit the freezer aisle of more than 4,000 Walmart stores. They are covered in a “funnel cake-like batter” and ready-to-heat.
Pearson also describes how, when meeting with Hostess, they discussed how the Twinkies could fit into consumer trends of wanting healthy, yet overindulgent snacks, “those ‘sometimes’ foods that are so good they’re worth the calories.” Adding, “I talked about the way this product appeals to everyone: from the Boomers who have fond memories of Twinkies as children, to millennials craving a cool midnight snack.”
So are the new Twinkies a winner on social media?
Twitter Reacts to Deep-Fried Twinkies
When you see "Deep Fried Twinkies" is the number 1 trending topic in the US pic.twitter.com/ryyEYyhw1u
— Luke (@lukehammer_) August 12, 2016
Deep Fried Twinkies? pic.twitter.com/Ib1jAotk9O
— DBZDoll (@DBZDoll) August 12, 2016
When you still have four more weeks of bathing suit season but Deep Fried Twinkies are trending… pic.twitter.com/1Plx0MlAF6
— Caitlin Green (@caitiegreen) August 12, 2016
Deep Fried Twinkies…only way it can get more American is if it's wrapped in bacon…actually…
— Power 93.5 (@935wichita) August 15, 2016
You can now purchase deep fried twinkies at Walmart…in Canada! How did that even pass our health code?!
— Ayah Stretch (@AyahStretch) August 15, 2016
At 220 calories and 9 grams of fat, the deep fried frozen variation is almost twice as fatty as a a regular Twinkie
— It's the GOD DAMN FERENGI (@dunbartrout) August 12, 2016
Hostess selling Deep Fried Twinkies at Walmart? Let me grab my fanny pack, flip flops, and get in line. #CountMeIn pic.twitter.com/abjKhTfzJ2
— Bob (@xsstringer) August 12, 2016
Deep Fried Twinkies will now be available at grocery stores. This is the greatest day for the South since they seceded from the union.
— Andy Ruther (@AndyRuther) August 12, 2016
America: Land of the free, home of commercially mass produced state fair fried foods! *insert deep fried Twinkie emoji*
— Cindy (@marqueemoon12) August 12, 2016
Between the Whopperitto, all of 2016, & fried twinkies, I think it is safe to say this is peak western civilization. Was a good run, folks.
— Christian H. Cooper (@ChristianCooper) August 12, 2016
Hostess will soon start selling deep fried Twinkies in the freezer section. They are tentatively calling it "Diabetes: The Home Game".
— Justinnnnnnnnn (@justinbullock) August 14, 2016
Will you be trying the new deep-fried Twinkies?
This article was written for Business 2 Community by Connor Brooke.
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