Brawny is making a powerful statement for Women’s History Month. The paper towel company has replaced the iconic Brawny Man for a Brawny Woman for the month of March, showing that “strength has no gender.”

The #StrengthHasNoGender campaign places a woman at the forefront and tells the stories of female trailblazers. The limited edition packaging, which celebrates “strong women everywhere,” will be available at Walmart stores for the rest of the month.

The campaign, which launched last year on International Women’s Day, also tells the inspiring stories of women working to change the world every day. The first video in the series of short films celebrated women who have broken barriers, including Harriet Tubman, Susan B. Anthony and Serena Williams, and recognized tomorrow’s barrier breaker. Each short film tells the story of ordinary women doing extraordinary things.

Brawny also partnered with Girls Inc. to spark young girls’ interest for STEM fields by donating $75,000 as part of the organization’s Operation SMART program.

Take a look at how social media responded to the campaign below:

Social Media Reacts to Brawny’s #StrengthHasNoGender Campaign

Do you like Brawny’s new campaign for Women’s History Month? Should Brawny Woman remain on the packaging permanently? Sound off in the comments section below!