Brawny Features Woman on Packaging for Women’s History Month

Brawny is making a powerful statement for Women’s History Month. The paper towel company has replaced the iconic Brawny Man for a Brawny Woman for the month of March, showing that “strength has no gender.”

The #StrengthHasNoGender campaign places a woman at the forefront and tells the stories of female trailblazers. The limited edition packaging, which celebrates “strong women everywhere,” will be available at Walmart stores for the rest of the month.

The campaign, which launched last year on International Women’s Day, also tells the inspiring stories of women working to change the world every day. The first video in the series of short films celebrated women who have broken barriers, including Harriet Tubman, Susan B. Anthony and Serena Williams, and recognized tomorrow’s barrier breaker. Each short film tells the story of ordinary women doing extraordinary things.

Brawny also partnered with Girls Inc. to spark young girls’ interest for STEM fields by donating $75,000 as part of the organization’s Operation SMART program.

Take a look at how social media responded to the campaign below:

Social Media Reacts to Brawny’s #StrengthHasNoGender Campaign

Love the new @Brawny #StrengthHasNoGender ads! Wife, ER doc, airman, mom here. What's your strength? @feminemtweets pic.twitter.com/tsrg49tiUF

— Torree McGowan (@ERdisasterdoc) March 4, 2017

i've only had female brawny paper towels for twelve minutes and they're already unionizing and planning a march

— jamie loftus (@hamburgerphone) March 3, 2017

Gotta love ❤️ @Brawny for their new campaign #StrengthHasNoGender

— Pickle (@3175317) March 4, 2017

#StrengthHasNoGender Love this campaign, other companies should take note

— Cali (@CaliFromValley) March 4, 2017

Excited that @Brawny has a woman on the cover. Disappointed that it's only for March.#StrengthHasNoGender is right! pic.twitter.com/JJz0359vrq

— Tess Cacciatore (@tesscacciatore) March 4, 2017

women aren't a limited edition. Put men and women on your product all the time.

— 71Metal (@71Metal) March 4, 2017

Absolutely loving Brawny's #StrengthHasNoGender campaign Moms Aunts Daughters + female friends are some of the strongest people I know + ❤️

— D.B. (@Royal_BLK) March 6, 2017

Hell yeah! @Brawny #StrengthHasNoGender pic.twitter.com/9idXLRBWmp

— Dereck (@dereckdmg) March 1, 2017

Do you like Brawny’s new campaign for Women’s History Month? Should Brawny Woman remain on the packaging permanently? Sound off in the comments section below!