Wizard Creations
Wizard Creations

This week, Tilman Fertitta meets with Luke and Mara of Wizard Creations.

Wizard Creations offers branded merchandise and experiential marketing through apparel, banners, trophies, print marketing and more. Solutions offered include web 2 print, graphic design and video. According to their website, they have worked with 4,200 brands and created more than one million branded products for both startups and big-name companies alike. Some of their clients include Ford, ADT, NBA, Heineken and the University of Miami. According to their website, their “core focus of our business has always been to help our clients get their message out, so their logo, slogan and branding is always recognized.”

Fertitta likes the welcome he received (including a billboard featuring the man himself) but finds that he may be too much of a smooth talker. He also wonders how they can compete with others who sell so much more. Luke once again intrigues him, however, when he mentions the experiential marketing side of the business. He challenges them to create an experiential marketing event promoting the Golden Nugget and Morton’s.

Fertitta hopes the event reflects the spirit of his brands but is incredibly disappointed when Luke fails to really mention either one. Based on the feedback and the fact some of his products promote Wizard Creations, Fertitta says the products were not very well branded. He tells Luke he should have never cobranded the event, calling the move “a big mistake.” He acknowledges his mistake, however, and apologizes. Fertitta appreciates his attitude and challenges him to host an event at the Golden Nugget in Atlantic City as a re-do. The re-do event performs much better, however, some people find the game and products tacky. It did, however, help them to successfully collect data.

In the boardroom, they propose basic and premium packages for the Golden Nugget with 25 events at $275,000. Fertitta seems to like the bid, but didn’t find their concepts at the re-do event enough of an upgrade. He doesn’t think they presented anything memorable or extremely revolutionary and ultimately decides not to make an offer.

Social Media Reacts to Wizard Creations’ Appearance on “Billion Dollar Buyer”

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

What are your thoughts on Wizard Creations? Do you think Fertitta should have made an offer? Sound off in the comments section below!