YouTube
YouTube

This week, Tilman Fertitta meets with husband-and-wife duo Octavio and Shannon Arzola of Pop Brothers.

Pop Brothers offers delicious artisan ice pops made with local ingredients. According to their website, the “pops are handcrafted in small batches. Natural and inventive flavors made from fruit, herbs and spices. We are community based using the freshest ingredients and created daily on the Mississippi Gulf Coast.” Just some of the popsicle flavors, according to Yelp, include Coconut Mojito, Strawberry Lemonade and Oreo Cheesecake. In an interview with Sun Herald, Shannon Arzola said, “We take customers on a trip around the world. There is nothing ordinary about our pops.”

In their first year of being in business, they have done more than $230,000 in sales, but Fertitta thinks they are much too expensive at approximately $5 a pop. He is, however, impressed by the taste and their original recipes. He challenges them to bring the ice pops to the Golden Nugget and test them by the pool.

Inside the casino, sales are tough to come by, however, things go much more smoothly by the pool. Total sales were 112 pops and 80 percent of the customers gave it a five-star rating. All of the reviews agree that the price needs to be lower, though.

Next, they try to sell the ice pops at $4 on the boardwalk, where they perform much better. Fertitta is also impressed by their willingness to take risks, proven by them driving 10 hours during Hurricane Katrina to make a delivery. However, the price still needs to be lowered in order for a deal to be made.

In the boardroom, they propose that the fruit pops be sold at $4 retail, $1.40 for wholesale. He says it needed to get to $1 and he is not willing to accept the $1.40 price point. With a revised offer, they change it to $1.30 wholesale, the lowest they can go. Ultimately, Fertitta agrees to buy 50,000 pops at $1.30 each, a $65,000 deal.

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

Social Media Reacts to Pop Brothers’ Appearance on “Billion Dollar Buyer”

What are your thoughts on Pop Brothers? Did you like Fertitta’s offer? Sound off in the comments section below!