This week, Tilman Fertitta meets with Paul Greive and Jeff McDaniel of Pasturebird.

Pasturebird is a pasture-raised chicken farm. According to their website, the company “is the gold standard for operators who believe that chicken should be raised ‘Always Outside’, on lush green grass, with fresh air and sunshine replacing the antibiotics and vaccines that are the standard in poultry grow-houses.” Their products are available for the wholesale market.

Last year, they did $1.2 million in revenue. Fertitta likes that the family-owned company is doing something different and is impressed with their story. He also tries his hand at herding chicken and learns that he’s a total natural. Fertitta thinks they need to raise more Cornish hens given that they currently have only 100 and worries about affordability. The duo’s main concern is taking a risk to scale.

He says they need to build their brand and get their name out there and eventually, get to 100 acres of land. He challenges them to bring their products in for a blind taste test with Catch chefs. In round one, Fertitta thinks both the Landry’s and Pasturebird cassoulet is “flavorful,” but the votes for the chicken bianca are divided in round two. The Pasturebird roasted chicken in the final round is chosen by everyone. The Pasturebird products, however, would cost $5 more than what Fertitta currently pays.

Fertitta likes the chicken and encourages the duo to scale the business. He says they need to spend money on marketing to bring their company to the next level. Ultimately, the duo puts $10,000 into their marketing budget, allowing for high-quality photos on their website, and adds acres to the farm.

On deal day, Fertitta says he is impressed with the sacrifices they have made. He also likes their new graphics. Ultimately, they present him with a bid of 300 birds a week at $4 per pound. Fertitta hopes to get it to $3 and put their product in 25 restaurants, including Catch and Mastro’s. They update their price to $3.75 for 300 birds a week and Fertitta accepts—a $240,000 deal.

Social Media Reacts to Pasturebird’s Appearance on “Billion Dollar Buyer”

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

What are your thoughts on Pasturebird? Did you like Fertitta’s offer? Sound off in the comments section below!

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