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This week, Tilman Fertitta meets with Lauren of Little Waisted.

Little Waisted adds sparkle and flair to desserts and drinks with their special “edible glittery sugar” rimmers. Their business includes three brands: Bakery Bling, Glass Glitz, and Itsy Glitzy. According to their website, these three brands “aim to bring unique products to the market. The bakery industry has seen little change until now, and our mission is to keep creating and introducing new, innovative specialties to this field.” The glittery sugars and dusts, each with a unique name, come in various colors and shapes, including confetti, stars, and hearts.

Fertitta finds the sparkle and shine exciting and believes the flavors are even better. However, during his visit to the office, he is let down to discover that the sugars cost around $10 per pound. He is also surprised by the artificial taste of one flavor and the spiciness of another, which he feels is too intense. On the other hand, he enjoys the milder version of one flavor, which brings him back a bit. He is concerned that the absence of glitter, which would reduce costs, could be an issue. He challenges them to develop a new line of flavors that would better match their drinks.

The customers agree that the glitter makes the drink look and taste better, while others believe it makes no difference at all. Fertitta thinks they passed the flavor taste but says they still need to get the price down. Ultimately, they agree to meet in the middle at $7 per pound, which Fertitta accepts. He offers to buy $25,000 worth of Pumpkin Pie and Lemon Meringue glitter flavors, which Lauren accepts.

Social Media Reacts to Little Waisted’s Appearance on “Billion Dollar Buyer”

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

What are your thoughts on Little Waisted? Did you like Fertitta’s offer? Sound off in the comments section below!