This week, Tilman Fertitta meets with Lauren of Little Waisted.

Little Waisted blings and sasses up desserts and cocktails with their specialty “edible glittery sugar” rimmers. Their business features three companies: Bakery Bling, Glass Glitz and Itsy Glitzy and, according to their website, the three brands “focus on bringing one-of-a-kind products to the market place. There’s been little change in the bakery industry up until now and our goal is to continue creating to bring new, innovative specialties to this industry.” The glittery sugars and dusts, each with their own individual picture-perfect name, is offered in a variety of colors and cuts, including confetti, stars and hearts.

Fertitta finds the glitz and glam innovative and thinks the taste is even better. Visiting the office, however, he is disappointed to learn how expensive the sugars are at approximately $10 per pound. He is also caught off guard by the artificial candy taste of one flavor and the spicy taste of another, which he says is too hot. He likes the toned-down version of one flavor, however, which reels him back in a bit. He worries that the lack of glitter, which lowers the cost, would be a problem. He challenges them to create a new range of flavors that would better complement their drinks.

The customers agree that the glitter makes the drink look and taste better, while others believe it makes no difference at all. Fertitta thinks they passed the flavor taste but says they still need to get the price down. Ultimately, they agree to meet in the middle at $7 per pound, which Fertitta accepts. He offers to buy $25,000 worth of Pumpkin Pie and Lemon Meringue glitter flavors, which Lauren accepts.

Social Media Reacts to Little Waisted’s Appearance on “Billion Dollar Buyer”

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

What are your thoughts on Little Waisted? Did you like Fertitta’s offer? Sound off in the comments section below!