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This week, Tilman Fertitta meets with Blake and Kathleen Shook of Desert Creek Honey.

Desert Creek Honey offers farm-to-table honey. According to their website, they are “different than most honey companies because we actually produce all the honey that we sell. We believe in doing all our own beekeeping so we can insure the highest quality of raw, unfiltered, and delicious honey, straight from our hives and into your home.” They sell raw and flavored honey in various sizes, including one gallon and five gallon, as well as spreadables and comb honey.

Jumping right into action, Fertitta sees firsthand how their beekeeping process works and how much honey they can produce. He is impressed by their old-fashioned process but sees challenges in their manual packaging. Fertitta worries about their efficiency, in addition to how much their honey costs, which could be lowered by automating their process. Ultimately, he thinks the honey is delicious overall. He sees issues, however, with the cream honey, which features flavors like strawberry and jalapeno. They did nearly $1.3 million in revenue last year. He challenges them to test the honey at the Rainforest Cafe.

Part one of the test features their liquid honey, while part two features their cream honey. For part one, their products have to account for 10 percent of all dish sales to be considered successful. Ultimately, the cream honey test fails, selling only one in a two-hour time period, which raises serious concerns. He decides not to try the cream honey in retail but will use the liquid honey in three dishes given its 40 percent-dish sales success.

Since the one test’s success, they have sped up their processing by bringing in aspects of automation, however, they are still struggling to lower the price. In the boardroom, Fertitta is impressed by how much they changed and improved their business but still doesn’t think the cost is low enough at $2.75 a jar. He also tells them the dishes did not perform very well with their honey. They sold much better. however, at another restaurant.

They propose 200,000 pounds per year for all Landry’s locations. Fertitta is shocked by their bid, having not expected them to attempt to entirely take over his honey business. He decides to offer half of his honey business at 125,000 pounds at $2.75 per jar, totaling more than $343,000.

Social Media Reacts to Desert Creek Honey’s Appearance on “Billion Dollar Buyer”

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

What are your thoughts on Desert Creek Honey? Did you like Fertitta’s offer? Sound off in the comments section below!