Flickr
Flickr

This year, various campaigns have worked to ensure that millennials know how important it is to vote. Unfortunately, these campaigns sometimes miss the mark on how young voters are portrayed—very often portraying the millennial generation as entitled and simply “selfie” obsessed. The “Save the Day” campaign is working to change the stereotypical millennial-focused voting advertisements.

Their “The Youth” PSA, featuring Bill Hader and Nicole Byer, encourages young people to vote with “Hamilton” references, “The Drake” and The Weeknd. The PSA focuses on talking towards millennials and not at them. “This election will literally like change history,” Byer says. “Why don’t I talk about health care or student loans or something like that?” It encourages young voters to make their voices heard because, together, they can decide the future for our country.

According to Pew Research Center, millennials comprise 31 percent of the voting-eligible population, but less than half of those actually participated in the last presidential election. The Save the Day PAC is working to make sure the same thing doesn’t happen this year and share the message that “the only thing that can save democracy is the act that defines it.”

Election Day is Nov. 8.

What do you think of the “Save the Day” campaign? Do you think it will be effective? Sound off in the comments section below!

Photo credit: Vox Efx, Flickr