Wikipedia

The daughter of civil rights leader Martin Luther King Jr. is speaking out against Pepsi’s controversial Kendall Jenner protest ad. Bernice King tweeted Wednesday afternoon a photo of her father protesting and indirectly criticized the ad’s tone-deaf message.

“If only Daddy would have known about the power of #Pepsi,” King wrote on Twitter, along with a photo of her father at the March Against Fear in 1966. In the photo, King can be seen being shoved by a Mississippi Highway patrolman.

The commercial in question is Pepsi’s protest ad, which was released just yesterday and pulled less than 24 hours later. The “Live for Now” ad featured Jenner, who leaves her model gig to join a protest—ultimately uniting cops and protesters alike with a can of Pepsi. Many felt as though the ad was co-opting the Black Lives Matter movement to sell soda. The food company was also accused of likening the ad to iconic images such as “Tank Man” and “Taking a Stand in Baton Rouge.”

Pepsi responded to King’s tweet Wednesday, writing, “We so admire Dr. King and those who’ve taken up his mantle of peaceful protest. We are sorry.” They also included the following statement:

Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting and further rollout. We also apologize for putting Kendall Jenner in this position.

They have since pulled the commercial from YouTube.

See how social media reacted to King’s tweet below:

Social Media Reacts to Bernice King’s Tweet about Tone-Deaf Pepsi Ad

What are your thoughts on Bernice King’s response to Pepsi’s Kendall Jenner ad? Do you think the commercial was tone-deaf? Sound off in the comments section below!