I think it’s fair to say, that Facebook embodies the word ‘Change’ a bit too well. With the constant changes with its user interface and acquiring multiple companies to make their users experience on this social platform smooth (or I should say to get into users’ life more and more which helps Facebook in many ways), Facebook on 19th Feb 2014 bought WhatsApp for $19 Billion dollars. Wow right! Let’s take a walk down the memory lane on previous acquisitions which created frenzy on social media.

Facebook bought Instagram for $1 billion in 2012, we feel reason being many Facebook users were attracted towards this photo-sharing social platform which could have been a major rival in future for Facebook, thus they acquired it.

Facebook failed to acquire Snapchat for $3 Billion dollars in 2013. It is clearly trying to buy off all its competitors so it remains the sole social platform which caters to all its users need. But when Snapchat said no, looks like it dint do so well with their ego so then went on to acquire the best mobile application which is being used by almost everyone ‘WhatsApp’

Facebook acquired whatsapp

When Facebook acquired WhatsApp, which is the most popular messaging app used on Smartphone’s before I dwell a little deeper into the acquisition a few factoids about WhatsApp:

  • It was founded by Brian Action and Jan Koum in 2009. Little does everyone know Brian Action had applied to Facebook, to work with them but he got rejected and then later founded WhatsApp with his co-founder in 2009.

  • In a recent study that mapped the growth of WhatsApp after its launch to other social networks when they were launched. The results were astounding, WhatsApp has 419 million active monthly users (MM) compared to other social platforms when they were launched – Facebook (145MM), Gmail (123 MM), Twitter (54 MM) and Skype (52 MM).

Facebook will pay WhatsApp $4 billion in cash and $12 billion in stock. WhatsApp’s founders and staff will be eligible for another $3 billion in stock grants to be paid out if they remain employed by Facebook for four years. Jan Koum will also join Facebook’s board of directors. And like Instagram, WhatsApp will also function as an autonomous unit within Facebook, with all its existing employees which is part of the deal.

Mark Zuckerberg, Facebook and Whatsapp are most trending topics on Twitter right now! I went to Twitter search and started following the conversations about this acquisition and noticed some really amazing tweets. Here are they-



Your turn

How do you feel about this acquisition? Ohh! Let’s forget about these two companies for a while and think does it make any difference to you? Do you think there will be more amazing stuff on WhatsApp now? or you are worried about Mark continuously watching your chats? Share your comments below!