The React TL;DR: People like talking about how much they love Apple Music, but not as much as they like Drake.
Every year in San Francisco, thousands of app developers gather in a crowded theatre to hear what Apple CEO Tim Cook will do for them. New APIs? Improved resourced management? Microphone input?
The Worldwide Developers Conference not only generates buzz in San Francisco, but all over the world – with hundreds of thousands tuning into the Apple live stream to see what updates we’ll be getting in the newest version of iOS.
This year, the biggest event was Apple Music – a streaming service set to take on Spotify and Pandora.
Using Brandwatch Analytics, we were analyzing all 245,000 mentions of the #WWDC15 to see what people thought of the headline announcements – and some of the smaller ones.
What we found was quite surprising.