The uncensored version of this picture depicting a naked woman in a locker room was sent via Snapchat.
The uncensored version of this picture depicting a naked woman in a locker room was sent via Snapchat.

Playboy’s 2015 Playmate of the Year, Dani Mathers’ vile social media fail has her in all kinds of hot water — with the general public, LA Fitness, her job at KLOS, and even the police. Earlier in the week, Mathers posted an image to her Snapchat of a naked woman in an LA Fitness locker room, captioning the photo “If I can’t unsee this then you can’t either,” and also including a reaction shot selfie with her hand over her mouth in what could be mock-horror or suppressed giggles. It didn’t take long for people to start criticizing her for body-shaming.

Following the incident, Mathers offered up the lamest of apologies in a series of tweets, saying:

“I want to acknowledge my post from snapchat earlier. There is no excuse…I understand fully the magnitude of this post and that I have hurt a lot of people, women. Body shaming is not okay, and is nothing to joke about… This was meant to be a part of a private conversation that never should have happened. There are no words to describe how deeply sorry I am for hurting and offending you all. Women make my world go around, I respect women, I surround myself with women, and I completely understand the magnitude of this post. Please please please know how upset I am with myself and take my word that this won’t happen again. I love and appreciate every one of you and know that everyone is beautiful in their own way… that’s what makes us all so special… I can’t undo this mistake, but I ask your forgiveness.”

The tweets were later deleted when Mathers deleted her Twitter account, but many continued to point out that there was something very telling about her apology: she meant to body-shame this woman — she just didn’t mean for it to go public, perhaps. While some were willing to brush it off, many accused her of only being sorry that she got caught, reminding her that the woman whose nude body she photographed to shame was at a gym in order to improve herself. Some pointed out that the woman is someone’s mother, wife, sister, daughter, friend. Others brought up the legality of her actions.

Mathers is learning that actions are not without consequences and that people aren’t quite as willing to “unsee” what she did as she might hope. While some of her fans may have been willing to overlook the fact that she posted a nude picture of a woman in a gym locker room on social media — seemingly a blatant violation of the Video Voyeurism Act of 2004 — others have not been so quick to accept her apologies. LA Fitness confirmed that she was a member of their gym, at which cell phone use and photography in locker rooms are prohibited.

A spokesperson for the gym told TMZ, “Her behavior is appalling and puts every member’s privacy at risk. We have handled this internally and also notified the police.” Police, however, have said that, while they are looking into it, because the woman in the photograph has not come forward yet, there is little they are able to do at the moment in terms of charges against Mathers.

LA Fitness later responded to the incident on Facebook:


Not only was Mathers banned from all LA Fitness locations for life, she also lost her job as a result of her poor judgment. She previously had a long-standing gig on Los Angeles radio station KLOS with the show Heidi and Frank. KLOS has announced that she is suspended “indefinitely” from the show.

TMZ also revealed today that Mathers sent an apology to the other Playmates, and while it’s not quite clear why, signs seem to point to Mathers’ fear that Playboy will strip her of her 2015 Playmate of the Year title.

It just goes to show that actions have consequences and nothing is ever really deleted from the Internet.

Dani Mathers’ Body-Shaming Snap — Social Media Reacts: