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Social Business

Becoming a social business requires more than just being active on social media. Read the latest social business tips to help keep your business grow.

Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes

Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don't…

Jay Leonard
April 3, 2019
Social Business

5 Strategic Things Every Nanoinfluencer Needs to Consider

Being a Nanoinfluencer (the cool, new way of saying Microinfluencer according to Google Trends) seems like a dream job. You…

James Spillane
December 20, 2018
Social Business

How to Market Your Event on Social Media

When you’re hosting an event, think of social media as free advertising. Yes, organic doesn’t get you what it used…

James Spillane
December 3, 2018
Social Business

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do…

Connor Brooke
November 28, 2018
Social Business

How IT Companies Can Win at Paid Social

Managed IT service companies can find an audience on social media. It’s the focus of modern attention – for IT…

Connor Brooke
November 27, 2018
Social Business

The Social Media Career Path…or Lack Thereof

Consider the following scenario: You take a job out of college as a coordinator at a big agency.   You…

Jay Leonard
October 16, 2018
Social Business

How to Leverage Social Listening for Reputation or Crisis Management

Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with…

James Spillane
October 11, 2018
Social Business

How to Successfully Drive Traffic to Amazon with Social Media Advertising

As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of…

Connor Brooke
October 5, 2018
Social Business

3 Ways to Give Back to Your Community and Build Your Business

Contributing to your community through philanthropic efforts can do the world and your heart a lot of good. And in…

Connor Brooke
September 28, 2018
Social Business

11 Types of Social Proof to Use on Your Website

Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions…

Alan Draper
September 27, 2018
Social Business

What is a Social Storefront—and Why Do You Need One?

You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront…

Connor Brooke
September 25, 2018
Social Business

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