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Social Business

Becoming a social business requires more than just being active on social media. Read the latest social business tips to help keep your business grow.

Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a…

Connor Brooke
October 5, 2019
Social Business

Social Proof Strategies and Their Importance in Ecommerce

Jump in! The Water’s Fine! Social proof has become a hot topic in ecommerce, but what is it, exactly? Social…

Jay Leonard
September 20, 2019
Social Business

Top 3 Social Advertising Tips for the 2019 Holiday Season

Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner:…

Connor Brooke
September 20, 2019
Social Business

Social Media Marketing for IT Consultants: Take the Un-Boring Angle

Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s…

Jay Leonard
August 12, 2019
Social Business

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your…

Jay Leonard
August 6, 2019
Social Business

How to Find and Evaluate Social Media Influencers

Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and…

Alan Draper
July 26, 2019
Social Business

How to Complement Your In-Person Events with Facebook Ads

If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels…

Jay Leonard
July 15, 2019
Social Business

Conscious Capitalism: Can a Business Do Good While Still Outperforming the Market?

In the 1987 Oliver Stone drama Wall Street, the immortal business tycoon Gordon Gekko proclaimed "Greed is Good", and despite…

Connor Brooke
June 19, 2019
Social Business

5 Actionable Marketing Tips to Beat Your Competitors on Facebook

    Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and…

James Spillane
June 1, 2019
Social Business

“The End of Likes”: The Last Meaningless Proxy For Social Media Success?

“The network A digital frontier I tried to picture clusters of information As they moved through the computer What do…

Connor Brooke
May 18, 2019
Social Business

How Facebook’s New Focus on Groups Could Change Your Marketing

By now you’ve seen the Facebook refresh. The place where we spend the most time connecting with friends and family,…

James Spillane
May 15, 2019
Social Business

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