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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
      • Buy Adobe Stock
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      • Buy Disney Stock
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      • Buy Ford Stock
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Signals
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        • Trading Robots
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    Digital & Social⟩Social Business

    How to Complement Your In-Person Events with Facebook Ads

    author imageJay Leonard Last updated: 12 July 2019
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    mohamed_hassan / Pixabay

    If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight.

    With the change of seasons, our calendars fill with outdoor events, parties, and concerts. If your brand is joining the fray and hosting some festivities of its own, you’ll want to ensure that your events stand out from the crowd and get folks in the door. Aside from organic social media sharing (which you should definitely be doing!), it’s important to use Facebook and complimentary advertising to attract people to your events this season.

    Use Facebook Events

    So this one is fairly obvious. Hopefully, this is the first thing you do! There are a ton of features and benefits to using Facebook event pages and the more you invest in them, the more you get out of them. Setting up a Facebook event is easy, but using them to their fullest extent isn’t as straightforward.

    facebook events

    The first thing you should do to extend the reach of your Facebook event page is to promote the event using Facebook Ads Manager. When you set up your event, it’ll automatically post to the page that’s hosting the event, but you’ll want to start using ads to influence a wider audience. For your ads, you should use the Event Responses campaign objective. In order for your ads to succeed, you’ll need to ensure that your audience targeting is on point.

    Target the Right People

    When you use Facebook Events as your main registration page (instead of hosting a separate landing page on your site), it becomes very easy to advertise within the platform. I strongly recommend targeting these three segments with your event’s ads:

    facebook events

    Top of Funnel: Drive Awareness

    For events, focus on lookalikes of your ideal attendees. Interest targeting can work really well for top-of-funnel advertising. Make sure you group similar interests into their own ad sets so you can see performance on the theme (e.g., Tech vs. Advertising). For these ad sets, create messaging to move those users who showed interest—but didn’t register—across the finish line.

    From a messaging standpoint, it’s important to use language that complements your creative. For instance, your creative may show the speakers at your event, but the copy would cover the current sale in ticket prices or the urgency to order. It’s ok to use longer copy in your upper-funnel advertising since these potential customers will ideally not have heard of your event yet.

    Middle of Funnel: Getting Users to Register

    Here you have lots of options. First, build an audience of people who’ve engaged with your brand’s content in the last 90 or 180 days. You can do this in the Audience Dashboard. Secondly, build a separate audience of people who’ve attended past events by creating a custom audience and selecting “Event” from the options. This allows you to create a ton of different audiences based on how people interacted with your previous events.

    facebook events

    Keep your mid-funnel messaging short and punchy. Use short copy to quickly stress the importance and impact of the event. You could say “You won’t want to miss this [event]” and use the creative to highlight what they can expect to see or receive if they attend. Because people will know your brand and may have even heard of your event, no need to waste time trying to build brand affinity.

    Bottom of Funnel: Convert Highly Interested Users

    Finally, you should retarget people who’ve been to your brand’s website, started the checkout process, or filled out a contact form. You can often bid higher here and pick up a few extra conversions for fairly cheap, since these audiences have expressed a lot of interest in your company. This would also be where you add your attendees from last year if you have a list.

    Your copy in the bottom-funnel ads should be similar to mid-funnel—short and punchy. However, you do have the opportunity to call out where your customers are in their journey. If the tickets were in their cart, for example, you could say “Finish purchasing your tickets! The prices goes up on [date].” Be sure the copy is hyper-relevant to the actions they’ve taken to keep it as effective as possible.

    Use Instagram, Facebook, and Messenger Stories

    The easiest thing to do with your event ads is to turn on Auto Placements and let them run, but you’d be remiss if you didn’t account for non-typical dimensions and platform differences in your placements.

    To ensure that each ad that runs is correctly sized, you should create vertical and square videos or images to add as supplemental creative options on your ads. If you’ve selected all placements you can simply click “Select a Placement to customize” at the ad level and choose one of the story formats.

    This is incredibly powerful because what works in Instagram Feed and Facebook News Feed is very different from the way people interact with stories formats on the platforms. For instance, showing a video in your brand’s Instagram stories of someone inviting people to the event and ending with “Swipe up for more information” will be a lot more impactful than a picture of the venue, which you might use in one of the feed formats.

    Use the placements to your advantage! Pay attention to the format, creative, and messaging for each ad version and map out where they’ll be most effective.

    Afterward: Build Your Audience

    After all your planning is done and your event is over, you should be left with a lot of data. Whether or not you have plans for another event, it would be a great idea to get ahead of it and organize your data into lists for future use. It’s important to note that this info is not just useful for future events but should be nurtured in your funnel of potential customers.

    In your event’s registration data, you should have a list of attendees’ names and emails. Assuming you had an advertiser disclosure in the Privacy Policy and Agreement, you can upload the list to Facebook as a custom audience.

    Aside from actual registrants and attendees, you also have visibility to more data on your event’s page with the group of individuals who marked “Interested” but didn’t attend. You can use the tools in the Audience section of Facebook Ads Manager to build an audience of this group of people, and use it as a solid start for invites to the next shindig or for nurturing in your brand’s sales funnel.

    If you had a separate online registration page hosted on your site, you should build a website custom audience of the individuals who viewed that page. Similar to the last audience, these people at least expressed some interest and will likely help you find folks who will convert easily next time.

    Conclusion

    Events have a lot of moving parts, and promotion is only a small portion of the things that need to be done to pull off a successful event. It is, however, a very important ingredient in that event’s success and should never be ignored.

    Hopefully, these tips help demystify what it takes to organize Facebook ads to bolster your event’s visibility. Most of the tips here can be summed up to “build and use your list well,” so make this your credo! If you think strategically about how to use your owned and built lists, you’ll be in great shape.

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      This article originally appeared on Marketing Insights | Official Blog of Marin Software and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Mastercard CFO sees Growth Opportunities in Crypto
    • Marvin Inu Trending on Twitter – Is Tamadoge Next to Pump?
    • Hashed VC Reveals it Lost $3 billion worth of Luna in Crash

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