The advent of social media has forever revolutionized the way we share information at home and in the workplace. This year, more companies are adopting internal social networking systems to help employees communicate and collaborate in real-time in a secure, online workplace.

With the right strategy in place, enterprise social networking can help improve business operations with faster, smarter communication. To maximize your business’ social success, here are five things not to do when launching an enterprise social business solution.


1. Fail to establish internal missions, goals and metrics

Companies shouldn’t commit to internal social media systems just because it’s the latest craze in collaborative technology. Social media costs companies precious money, time and valuable resources. Strategize your missions, goals and develop measurable data to determine if using social media aligns with your company’s vision.

2.  Ignore creating social media policies and procedures

A document on social media policies and procedures for internal and external accounts should be incorporated into the human resources and technology handbooks. This will establish important guidelines and set the tone for responsible use of social media in the workplace.

3.  Overlook creating social media training materials

Not everyone is socially savvy. Teach employees about social media and how they will incorporate it into their daily job responsibilities. Share your company’s social missions and goals. Create training materials such as FAQs and video tutorials to help with the learning curve. Remember, implementing social media in the workspace will not be successful without having the entire team onboard.

4.  Exclude upper level management

Social media is about being “social.”  Whether you are a CEO or a VP, you need to be in tune to what’s happening at your company. Internal social media presents opportunities to communicate with employees and get involved. Having corporate social media platform without upper level management involved is like having a sports team without a captain.

5.  Forget workplace etiquette

Don’t nix workplace ethics or office etiquette just because you are in a virtual environment. Remember this is a workplace.  Keep comments appropriate, refrain from arguments and continue to communicate effectively and be productive.

By avoiding these five commonly made mistakes, companies can maximize productivity, employee engagement and build stronger relationships.