Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks.

Best Pinterest and Instragram Marketing ToolsOn Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.

Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest.

1) ScheduGram
Google Review Count: 269

Upload images, then crop, rotate, apply filters and add text before posting; schedule posts for maximum exposure; and coordinate activity across multiple Instagram accounts and team members.

Sample review: “Are you posting multiple times a day on Instagram? If so, why not make you(r) life a little more efficient by scheduling your posts?” — StoreYa Blog

Pricing: $20 to $100 per month; contact vendor for enterprise pricing

Showcase reviews: StoreYa Blog

2) ViralWoot
Google Review Count: 193

Schedule your pins to optimize exposure, promote your pins, engage top influencers on this platform in your industry or subject area, analyze your competition, and measure results.

Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” — MarketingLand

Pricing: free to $499 per month

Showcase reviews: BuzzBlogger, Catherine Pham/SlideShare, MarketingLand

3) TailWind
Google Review Count: 187

Discover content of interest, schedule posts, monitor conversations, run promotions, and analyze results on Pinterest and Instagram.

Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. Want to make content curation, scheduling and analysis super easy? This is the tool for you!” — Rebekah Radice

Pricing: $10 to $800 per month; contact vendor for enterprise pricing

Showcase reviews: Catherine Pham/SlideShare, MarketingLand, RazorSocial, Rebekah Radice, Visually

4) Viraltag
Google Review Count: 162

Create original content with your own images or through ViralTag’s integration with Canva, make changes using the built-in image editor, collaborate with your team, and measure the results. Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn.

Sample review: “Publish your visual content to multiple platforms at once with ViralTag. The…platform already has over 40,000 users, both individuals and business, and is geared largely towards Pinterest.” — MarketingLand

Pricing: $24 to $249 per month

Showcase reviews: MarketingLand, RazorSocial

5) Layout from Instagram
Google Review Count: 117

An app that lets you combine multiple photos into a single post image. Drag and drop photos to rearrange them, pinch to zoom or pull the sides of each photo to adjust size and layout, then flip and rotate your photos to create arrangements and mirror effects.

Sample review: “Trying to create a stronger, and more engaged Instagram community? Layout from Instagram is a simple app that lets you create collage-type images so your images can do more work (if one picture is worth a thousand words, what is a layout worth? :))”— StoreYa Blog

Pricing: free

Showcase reviews: StoreYa Blog