If you’re just starting a business in an industry where your customers have several other companies and brands to choose from, then you might have a tough time of attracting the type of customers that you want without resorting to cheap selling tactics and practically begging customers to buy your products or services. Rather than lower your standards or use underhanded tricks, set up a beef up your customer service with the assistance of a help desk solution and learn how to fake it ‘till you make it.
You Can Go With This, or You Can Go With That
If your industry is saturated with other companies for consumers to choose from, then your first task is to show those consumers why they should buy from you rather than your competitors. What is it about your products or services that sets them apart from anything else out there? This doesn’t necessarily mean that what you offer has to be of a higher quality, just that it has to have some kind of value that resonates with your customers. Are there any special features your services or products have that others don’t? When your customers need assistance, do you make yourself easily available or have a cloud help desk solution that enables you to offer 24/7 self-service support? Don’t just focus on the surface of your business, focus on the core.
Small Business, Big Impact
You may not have the same resources, finances, or reach as larger businesses, but you can build a better relationship with your customers. Think of your business as an apartment building with only a few units. Since you don’t live on a sprawling complex that might be a bit more upscale, you have more opportunities to connect with and get to know your neighbors. You know if you ever need help that you can go next door and ask for it, and the same applies to small businesses and their customers. It’s much easier and more beneficial for you to impress your customers and keep them coming back again and again rather than have a revolving door of customers.
A Line in the Sand
While we recommend faking it ‘til you find yourself making it, make sure you don’t go overboard. Show what you have to offer your customers, but don’t be afraid to let them know that you have limits. Your company is run by humans, and humans make mistakes and can only do so much. Don’t be afraid of looking bad, be afraid of not looking like a real company run by real people.
Another downside of faking it too much is that you can cause yourself unnecessary stress. If you promise your customers the world, they may start to expect the world , the sun and the moon. Remember, it’s okay to sometimes say “no” if it makes sense to you and your business because when it comes down to it, too many “yes’s” could sink you!
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