The success or failure of your Internet Marketing plan is based on the right tactics and strategies. Internet marketing is a great tool to make your service industry viable. The following are simple tips for small business owners who are just starting out in the business.
Define Your Internet Marketing
The keyword to success for your Internet Marketing is defining exactly what you want for your business. This includes the nature and extent of your business and target market itself.
Tip: Make sure you know exactly how many people are visiting your website. You should also find out if your target audience is visiting your site! All of this information comes from Google Analytics.
Know Your Competitor
Study and learn the secrets of your competitors. Make a feasibility study and investigate. Thorough knowledge about your competitors are factors to success and viability. Search the Internet to see what your competitors are doing right and wrong.
Tip: If you find something that works for a competitor, it can’t hurt to “borrow” what’s successful! It’s called “Adapting” and you’ll find adaptable marketing strategies all around you.
Stake Your Claim
The next step is to make your business known in the Internet world. Make friends with different businesses on social media sites like Twitter or Facebook and from there you can introduce and endorse your service business in a very friendly and casual manner. You can offer discount or freebies that will market your services, and in this manner, you are planting seeds that can come to harvest quickly.
Tip: Set a goal to have at least ten conversations a day where you ask what you can contribute to a fellow small business owner and be sure to share your business, who your ideal customer is and how folks might recognize them.
Once you’ve had some success with social media marketing you should start a blog. This is where you can “pull back the curtain” so to speak and really begin to let your devoted customers get a glimpse at how things run. People love videos so YouTube is a good place to get familiar with as well. But you can post notes about specific deals for customers on your blog for that night.
Tip: Brainstorm a list of topics and then you can create a variety of content around the same topic. Write an article, turn it into a podcast or video, and interview an expert or a customer on the same topic.
Pamper Your Brand
Love and pamper your brand. Have an eye-catching logo. Repetitive hearing and constant seeing of your business jingle and business logo will surely register in your customer minds.
Tip: You may need to do a redesign in some point. Get your customers involved, it’s a great way to engage with them and build your brand at the same time.
Internet Marketing is effective. Follow the above steps for business success.