social network structureSmall businesses, especially those that are just starting up, are often at a disadvantage, because they likely have to go up against a larger and more established company. Oftentimes small businesses lack the manpower or resources to make a dent in the market and since they still have to balance investing in the needed equipment and manpower with staying within their limited budget, are relegated to being a supporting character. Small businesses, therefore, need a secret weapon.

Technology is the best friend of small businesses, because it is the best way to go toe to toe with the more established companies. It allows small businesses to expand their range of operation and clientele; at the same time it enables them to offer the same level of service and professionalism. For businesses that want to make a dent in the market, there are three practices to observe.

  • Learning to outsource

Outsourcing comes with three main benefits. The first would be to establish the company’s presence in a different part of the world, it allows the company to take advantage of the expertise of professionals who would otherwise not be accessible to them, and it negates the need to commit money to develop a needed service, when it can be acquired from somewhere else for cheaper. You are able to keep your business operation down to its core functions and concentrate on it better without being distracted by the add-ons. This mean you don’t have to hire additional staff or invest in extra equipment, since it is all provided by the outsourced company, and you get to rely on their expertise in the particular area rather than still having to figure out how things work. Outsourcing is made easier through the internet, where both emails and VoIP allow different people from around the world to collaborate and exchange ideas and are easily expanded to accommodate any expansion and payments or pay role services can be done online or sometimes can be outsourced as well.

  • Going mobile

Mobile devices such as smart phones or tablets allow the user a more flexible schedule as he is no longer limited to the four walls of his office from nine to five. Mobile devices can also be customized to fulfill only the specific function the user needs, so he has the tools of his trade in a compact package in his pocket but not more. This simplified interface along with the more flexible schedule allows the user to be more efficient with his work and allow for a larger time window in which clients can deal with the user.

  • Taking care of your data

The data gathered from your operation is not only used for references but can now be used for studies for how to improve the business. By studying the patterns and trends in sales and the client base, a business can tailor a marketing strategy to specifically target them or find out what target group they have to work on.

Another way to utilize data is to track projects, and judge their success based on the function they provide versus, the time and money needed to get it started. Studying the data can help streamline processes for an efficient work flow and an improved product that is at the same time more cost efficient.

There are certainly more ways to use technology effectively to help your business, or to save money, or increase productivity, but the point is that when it is applied the right way, it can overcome the lack of “brute force” a smaller company has, and help them go into business on equal footing with their bigger competitors.