With the way social media has changed the way we market our business online, we are turning to video as a way of showcasing our products/services.

As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era, through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important applications and websites that help a business grow online. One tool which I have been using for years, is Animoto.

Animoto is a video creating tool that will limit your time by making a lot of editing decisions for you. It is one of the best automated video editing applications with such an easy to use platform.

This tool is compatible with iPad, iPhone, iPod Touch, Android and desktop. It also offers a plug-in for Lightroom which allows you to export your photos directly into Animoto. Although Animoto does charge a small monthly fee (£6.50), you can try it for free.


  1. Upload your photos to Animoto from your desktop
  2. Select an editing style that suits your brand
  3. Select a soundtrack from the in-app library or your desktop
  4. Extras: Add captions, intros and text cards to your videos
  5. Automated editing: Allow Animoto to bring your video together with filters and effects.
  6. Save & Share: Share via email or social media for free. To download, upgrade to a paid account.



If you don’t have the time or money to spend on a high end video editing software, Animoto is a good, cheap option for small businesses. Wedding photographers in particular find Animoto a great tool as it allows them to use the beautiful edits, without spending hours of their time.


If you aren’t very technically-savvy, this tool is for you. You just need an understanding of how to upload images and music to pull together a professional looking video of your products/services. You should consider how long your video needs to be and what music will work best so that you can create your video in a timely manner.


Because Animoto is an automated video creation application, it takes away a lot of the associated stress of video editing. You don’t have to spend your time making decisions because Animoto does that for you. Just upload the photos in the order you want them to appear and Animoto will do the rest.