Sure, you have a business, but whether you sell a product or a service, you must provide SERVICE. What makes you so much different from your competitor that your prospects are knocking down your door? Or are they?
Solving problems is your real product not your widget or your services. Anyone and everyone does that. It is you, your service and your ability to meet the customer/prospect needs that will drive your business.
You already know that people buy from people. You are “people” not just your brand or your company. It is your responsibility to meet needs, solve issues and instill a level of comfort and trust with your audience. The buying decision occurs in the emotional environment.
“Many business owners and salespeople focus on selling their product or service, forgetting that their customer is a real person. This customer has feelings, opinions, and their own thoughts. They want to feel connected and to trust the person they are buying from.” Rebecca Wilson
According to their findings in a Customer Loyalty Engagement Index, Brand Keys Inc, concluded that the buying decision is 70% emotional and only 30% rational. “Emotional engagement is the pivotal key to successful marketing.” It is up to you to build an emotional, personal relationship with consumers, conveying trust, comfort and understanding.
Social media affords you the platform of being personal, getting to know your audience, their drivers and their pain points. It is up to you to create your reliable brand persona instilling trust and generating a comfort level and feeling of confidence with you and your company. Georgina El Morshdy outlines 30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | http://buff.ly/XdAaEf on Copyblogger. “Your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor.”
The relationship building approach works to consistently develop trust, loyalty and a foundation for a long term partnership. It takes time to build any genuine relationship but isn’t your customer worth it? Being in business isn’t just about the sale; it is about fulfilling needs, valuing your customer and providing impeccable service.