Catalina Girald is asking the Shark Tank investors to put their money in Naja — a lingerie company that she says is not only luxurious, but is doing good. She says that the company is disrupting the lingerie business.

The items have inspirational messages inside, such as “Be yourself; everyone else is taken,” “I am not weird; I’m limited edition,” and others. This, Girald says, is because, unlike most lingerie, these aren’t designed for the men who will look at them, but for the women wearing them.

The company invests in women, by educating and training them to make the product, and owns its own manufacturing facility, as well as the raw materials.

She has sales of about $145k in less than six months. Profit margins are 72%.

[name] is asking the sharks to invest in [company] to enable it to

The offer to the sharks is 5% of the company for a $500 investment.

The sharks seemed to think that Girald’s valuation was off, though. They said she hadn’t built the kind of brand or had the kind of profits so far that justified a valuation of that level.

Mark Cuban was the first to bow out, because he felt that the sales were below what they should be, and the percentage of repeat customers wasn’t high enough.

Robert Herjavec was next: “Beautiful designs. I don’t see it today, at that value. I’m out.”

Kevin O’Leary was third. He said if he was going to invest half a million, he’d want half the business. While Girald shook her head, he insisted. “I’m serious.”

“I’m serious too,” she replied. “No. Not happening.”

“Okay,” Kevin retorted, “You’re dead to me. I’m out.”

Lori Greiner wanted Girald to take a lesson from the experience. She said that too many people get caught up in raising money, and forget to focus on selling the product. “I’m out.”

Daymond John was the only shark left, and he asked Girald, “How do you think your negotiation style has worked today?” He went on to say she’d corrected the sharks and argued when they’d only been trying to collect information, and that it left him torn, because, “Honestly, I don’t know if I’ve ever seen better designs.”

He, too, disputed the $10 million valuation, and the sharks went into another round of questions, asking what Girard projects to make in two years — her answer was about $14 million per year. This spurred questions from Lori — where do these projections come from? The other sharks interjected to tell Girald that these numbers weren’t realistic.

Daymond spoke again, saying that if the valuation had been right for him, he’d’ve been ‘all in,’ but since it isn’t, he’s out.

Catalina Girard left the Shark Tank with no deal for Naja.

Photo: Naja

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