Small business delegationBusiness growth depends on your ability to leverage time, money, expertise and “human” power. As you have probably discovered, it is virtually impossible to manage every single task, system and project in your business, all by yourself. There just aren’t enough hours in the day to operate at 100% effectiveness, 100% of the time. Even with your action lists and priorities, you only have two hands and one pair of eyes. Your income is limited by your time.

Can you just imagine how freeing it would feel to be able to count on someone else for support? A team partner? Someone who is vested in the success of your business while still saving you money?

The answer for your small business?

Leverage the power of other people’s strengths and time so YOU can get more done: focus on your core genius to scale your business to the next level. Think of all of the everyday mundane tasks that while necessary, do not represent direct in-pocket revenue for you. Why do you use your valuable time for these low payoff activities?

“Within the first 6 months I added a virtual bookkeeper and personal assistant. I went from making about $4,500/month to making over $15,000/month.” Melanie Benson Strick

  1. What tasks do you perform on a daily basis that actually generate income?
  2. What projects or business operations are required, but are not money makers?
  3. Which of the two take up most of your day?
  4. What is on your plate, that shouldn’t be part of your steady diet?

Are you truly cognizant of all of the hours you spend on basic office administration? Project management? Social media? inbound marketing?

This is just a small sampling of what you should be outsourcing so you can focus your time on what you do best. How many of these low payoff activities do you manage every day?

  • Triaging and responding to emails
  • Creating email templates
  • Researching statistics and industry data
  • Content curation
  • Social media best practices
  • Social media automation tips and tools
  • Sending out client birthday/holiday cards
  • Travel planning
  • Editing, proofing blog posts
  • Image search and creation
  • Uploading blog posts and adding SEO
  • Creating systems
  • Tracking deliverables
  • Generating office policy and procedure docs
  • Researching online business tools
  • Managing your database
  • Creating spreadsheets
  • Managing your online newsletter
  • Tracking web statistics
  • Testing new software
  • Interface with team members
  • Blog promotion
  • Cross promoting your content on social media channels
  • Calendar and appointment scheduling

“Exceptional leaders, however, understand the importance of and how to surround themselves with exceptional talent and delegate tasks and responsibility to them.” Peter Gasca

How much more do you think you could accomplish if you outsourced just 5-10 hours per week? I am not suggesting anything new to you or something I don’t do myself. I have a phenomenal virtual assistant and without her tremendous assistance, I would go insane. When you continue to do it all, or attempt to, you become the bottleneck to your growth and expansion. If things are falling through the cracks, you have little time to yourself or you are a slave to your business, it is time to re-evaluate your systems.

What are you willing to give up in order to grow?