Newsflash: videos are not that hard to make. At least when using some of the video-making tools on this list. And if you look at video as a strategic asset, you’ll agree that it should sit on your site for you to be able to reap the full benefits.

So here’s how to speed up video adoption on a business level (and make video creation feel like a walk in the park).

Magisto offers an easy way to edit and produce professional looking business videos. If you’re planning to showcase your product, create an explainer video or share any other content in video format, it’s probably one of the easiest tools to experiment with. They also allow you to add captions, styles and custom branding and offer commercially licensed music.

There’s a 7-day free trial for all the indecisive souls.



vzaar is a video hosting platform for business. It’s a great fit for businesses that create a fair amount of videos a year and need a professional hosting service to ensure the quality of video playback, protect their video content from being illegally downloaded and have their video playing on any device, anywhere in the world. vzaar allows videomakers to customize the player when embedding videos on their sites as well as take advantage of the flexible API library to adapt the tool to their needs.

There’s a free 30-day trial available if you want to play around the platform.

Disclaimer: yes, I do work vzaar. But it doesn’t make the platform any less awesome.



WeVideo is a cloud-based collaborative video creation platform. Due to its robust features, intuitive interface and worry-free cloud access, WeVideo is a highly-praised online video-making tool. The good thing about it is that you don’t need any video editing experience to create something beautiful. You can upload images, videos, and audio files or use ready-made animations and tunes from the commercially licensed music library.

Sign up for a free account to have a go.



Animoto is another popular tool among businesses without in-house video production resources. Like Magisto, Animoto promises to help small businesses create inexpensive, professional videos that don’t require any video editing experience. The tool makes it possible to combine images, text, and short video clips, so there’s a lot of flexibility in how it can be used – from company introduction videos, to content marketing and event recaps.

Animoto offers a free trial, although all the videos created during the trial are watermarked.



GoAnimate is a simple, do-it-yourself animated video tool. It has a very flexible workflow and walks you through the main stages of video production. New users can take advantage of templates and starters to kick off the project without stress and have the final video ready in a short amount of time. It’s a great fit for demo, explainer or help videos, social media marketing and creative projects.

If you’re curious to test it out, GoAnimate offers a 14-day free trial.



Wideo is an excellent tool for making product demos, classes, corporate presentations and even infographics. You can upload your own images and audio, easily animate text and objects and download the videos in high definition. It’s a popular choice among start-ups and SMEs that need professional animated videos as well as online marketers that seek to improve the performance of their campaigns.

Wideo offers an option to sign up for a free-forever account, however, all your videos will be limited to 30 seconds.



PowToon is a great tool for creating animated videos and presentations that capture viewer’s attention. Businesses turn to PowToon when they need explainer or website videos, product demos, and social clips. There are some ready-made templates that can help you master the tool quicker, but it’s pretty intuitive to use if you decide to create a video from scratch.

PowToon offers a free basic account, however, all your videos are watermarked.



But why stop here? Follow this link to download a list of 116 tools and apps for online businesses.