Business WebsiteAs a small business owner, you may have discovered creating a good website is not an easy task. How can you design a website that differentiates your business? By considering what it should have: good design, interesting content, a blog that attracts followers, a way to gather customer information, and landing pages with calls to action. Here are the five most important elements of a successful business website.

Design

An effective website has a basic design, attractive colors and easy to read fonts. Resist the urge to add tons of videos and graphics. The busier your website is, the harder it is to find your products. Also, these add-ons can make your website harder to load if your customer doesn’t have a high-speed internet connection. So create a simple but attractive design that utilizes white space and graphic design elements.

Content

Is your content informative? For example, if you own a stationary business, does your website provide descriptions of your cards and suggested occasions they might be good for? Does the website provide clear instructions on how to order your products, and how long it will take to arrive? Make sure your content is relevant, up to date, and straight to the point.

Blog

You can give your website a personal touch through blogging. A good blog post helps solve your customers’ problems. You could give them tips about how to use your product to save money. Or even better, you can ask them in your blog what they would like to learn about. This has the added benefit of generating discussion, which gets more people actively following you.

Also, when you are writing your blog or updating content, don’t forget to create a realistic schedule. A well-written article once a month will generate more interest than poorly worded daily updates.

HTML Forms

A good website uses HTML forms to create mailing lists. If you own a photography studio, you could run a contest for a free portrait session. Interested customers provide you their email address to enter, and you gather this information through an HTML form. Then you can email the potential customers from the HTML forms by using using email marketing tools, like Constant Contact. HTML forms are also great for creating contact forms, event forms, and even employee application forms. Take advantage of these simple and intuitive HTML forms to help customers have the best experience possible

Landing Pages

A landing page is a great tool for short term promotions. You can tailor them quickly to generate business. Let’s say you own a golf course, and you have discounted summer rates. A customized landing page might offer a discount code to web customers.

If you use them well, these tools can change your website from basic advertising to a real marketing tool that brings sales into the door.