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      • Buy Basic Attention Token
      • Buy Biconomy
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      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
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      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
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      • Buy Solana
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      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
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      • Buy Coinbase Stocks
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    Digital & Social⟩SEO

    SEO Has Gone Social

    author imageMonica Jade Romeri Last updated: 14 February 2014
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    Search engine optimization is not dead.  It is alive and well; it has just gone social like nearly everything else.  Social media has come to be a dominant force in everyday life, including marketing and business.  Attaining SEO success now depends in large part on the social capital of your content.  Although keyword research still matters, content writers should focus on creating highly shareable content first and foremost.  Every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.

    Embrace Google+ and AuthorRank

    Google AuthorRank has shaken up inbound marketing and SEO in a big way.  Due to AuthorRank, the social media influence and reach of content creators has a major impact on their search rankings.  If you are serious about SEO and online marketing, setting up Google AuthorRank is a must. Create an ample Google+ profile—featuring your main content topics in your introduction.   Get engaged, participate on the social network frequently, share great content often, and establish online relationships with top industry thought leaders to foster your influence and credibility on Google+.

    Attain Reach with Content Syndication

    High rates of social sharing let Google know that you are publishing valuable content, which is appraised as share-worthy.  Search rankings factor in the social exposure—+1s, likes, retweets, followers, inbound links, etc.—and influence of content and the authors who create it.  After creating highly shareable content, you should maximize its social exposure by syndicating it on relevant and respected niche websites, such as Social Media Today and Business 2 Community, and popular social bookmarking sites, including Tumblr, Scoop.it, Digg and Delicious.

    Use Coordinated, Social Content Promotion 

    To get the ball rolling with social sharing, post your content on at least the big four social networks: Twitter, Google+, Facebook and LinkedIn.  Also, make sure you have social icons and social sharing buttons on your blog to encourage content curation.  Amplify your social presence with coordinated cross-channel social promotion, which calls for a planned marketing effort across all your social media channels, such as Facebook, Twitter, LinkedIn and Google+. Aim to be consistent in message, while customizing your content for each social media channel.  Honoring the unique culture of each social network is a hallmark of native advertising, which can significantly better the social promotion of your content.  For instance, LinkedIn updates should not look like tweets jam-packed with hashtags.  While tailoring updates for each of your social channels, use a common theme to unite your original content and create a synergy so that Facebook posts, LinkedIn updates and tweets have a greater combined impact than they would if created out of synch.

    Leverage Email Marketing

    Utilize email marketing to further amplify the reach of your content.  Always send a message announcing new blog content to your email subscribers.  Do not include the complete published post; just provide the introduction and a link—bringing them back to your blog to read your full post.  Once your subscribers land on your blog, they may remain on your website to explore your product or service offerings. All the tactics discussed above will be most effective, if you are already publishing highly shareable content.  If you are in doubt, check out Viral Content Creation Demystified and How to Create Google-Friendly Content.  A complete inbound marketing plan can supercharge your SEO, content creation and social media efforts to help you achieve your business objectives.  An inbound approach addresses each facet of your online marketing to create a robust synergy.  Inbound marketing can help your content achieve greater social reach, get recognized by Google, and climb the search rankings to help you attain real industry influence and an enviable marketing ROI.

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      This article was written for Business 2 Community by Monica Jade Romeri.
    Learn how to publish your content on B2C


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    Author: Monica Jade Romeri

    Follow @MJRomeri

    Monica Jade serves as the Director of Customer Intelligence for Analytics2go (A2Go). She is a highly-skilled marketing strategist who loves to create captivating, persuasive, and elegant content. Monica is passionate about the value of digital marketing, content creation, content syndication, and social media marketing in order to increase the ROI… View full profile ›


    More by this author:
    • With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly
    • The Value of Smart Social Content Curation
    • Add Fuel to Your Social Media Marketing with Content Curation

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      Discuss This Article

    Show Comments (1)
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    • Jason Miller says:
      February 19, 2014 at 4:42 am

      Interesting post Monica, but a few things to keep in mind. 1. Google has very recently de-emphasized Authorship and it no longer carries the rankings weight that it once did. 2. Social signals do not influence Google rankings, Matt Cutts clarified that last month. 3. Syndication can be seen as duplicate content and if not done properly with orignal author attribution it can actaully do more harm than good.

      With that being said, I wouldn’t be surprised to see Google move towards using social signals in the future as it will be easier to do with the latest Hummingbird update. It’s a pay to play world in social so I would advise to start putting budget behind your own good content. The world doesn’t need more content, it needs more relevant content. That’s where we are right now.

      Jason

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