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      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
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      • Buy HBAR
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      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
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      • Buy ApeCoin
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      • Buy Decentraland
      • Buy Enjin
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      • Buy SAND
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    Digital & Social⟩SEO

    Why You Need to Invest in SEO in 2016

    author imageOliver Neely Last updated: 10 February 2016
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    Search Engine Optimization is a process used by millions of brands worldwide. Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO. Top brands even dedicate whole departments to improving and maintaining their search position.

    But despite its popularity, SEO is not without its drawbacks. What would be considered a modern day staple of business marketing for some, is seen as an unnecessary expense for others.

    Search engine optimization is a complex topic, leaving plenty of businesses confused and quite frankly put off. It’s not surprising so many choose to avoid it.

    But although a brand can theoretically survive without SEO, there are plenty of reasons not to ignore SEO.

    Unsure about SEO? Wondering if it’s worth the investment in 2016? Looking to get more out of your online marketing budget? Should your business invest in SEO this year?

    Here are 10 reasons to invest in SEO in 2016

    1. More Targeted Advertising

    SEO allows you to target people who are actively looking for your product or service.

    Unlike Facebook (as an example), people on Google are often ready to make a purchase when they begin making a search.

    1. Your Customers Expect You to be There

    Your customers expect to find your business on Google and other search engines; If you haven’t spent any time on SEO, your business could be invisible in the search engines. Why have a website if no one can find it?

    1. Less Expensive Than You Think

    SEO has a reputation for being expensive and complicated. While this may be true for traditional websites, Google has made it a whole lot easier for local businesses. If you want to achieve top rankings in your town, city or state, it might be easier than you think!

    If you’re not trying to compete nationally, you don’t need a six figure SEO budget to compete.

    1. SEO goes Beyond Google

    Whatever platform you are marketing on, SEO probably plays a part. While SEO is often linked to Google, it’s not limited to it. Facebook, Youtube and Amazon are all in effect search engines. They rank content in a similar way that Google or Bing does. If you want to appear higher on these sites, you must too optimize your content in the same way.

    This is in effect still SEO, after all SEO stands for “Search Engine Optimization”, not “Google Optimization”.

    1. Search is Growing

    The rise in mobile use has made it easier and more convenient to search for anything, anywhere and anytime. Your customers are no longer looking you up in the phone book, they’re heading straight for their smartphone and a search engine.

    1. Continual traffic to your website

    Once you have improved your search position, you can expect residual traffic from search engines, without having to constantly maintain it. A pay per click ad, for example only generates traffic when you pay, with SEO however, once you’ve obtained the results, you can sit back and watch the traffic role in.

    Since you can target the keywords you want to rank for, you know that each time you’re getting a qualified lead, actively looking for your product or service.

    1. Positions can change

    Don’t assume that your safe and dry if you’ve got good rankings now, it doesn’t mean that they’ll still be there in a year’s time.

    SEO is constantly evolving and if you don’t continue to invest, you could lose out to a competitor who does.

    1. Good Return on Investment

    Compared to other forms of online marketing, SEO has among the best return on investment. Pay Per Click ads might generate more money in the short ter, but you’ll burn through a lot of money for the privilege. If you want long term, sustainable results, you need to invest in SEO.

    There’s Never Been a Better Time to Invest in SEO

    It’s never been more vital for businesses to invest in search engine optimization. In many cases consumers aren’t even leaving the search results to get the answers they are looking for; so if your website isn’t there, you could be losing out.

    How much are highly targeted leads worth to your business? Isn’t it time your business started investing in SEO?

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      This article originally appeared on Elvin Web Marketing and has been republished with permission.
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    Author: Oliver Neely

    Follow @elvinweb1

    Oliver Neely is the content manager for Elvin Web Marketing.  An affordable marketing agency helping small businesses get more out of the web.  
    Elvin Web Marketing, based in CT, offers: Web Design, White Hat SEO, Social Media Marketing & much more.
    Oliver has a specialist background in internet marketing.  Building…
    View full profile ›


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    • Eapets says:
      February 15, 2016 at 2:37 am

      I totally agree with this information.

      Reply
    • kelly says:
      February 16, 2016 at 9:51 am

      I agree with this article . Could you please let me know if it beneficial for mobile app promotion ? I am going to launch mobile app wuhoo.me soon and i am looking forward for its promotion.

      Reply

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