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      • Buy Basic Attention Token
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      • Buy ENS
      • Buy Ethereum
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      • Buy Baby Doge
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      • Buy 1inch
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      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
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      • Best Crypto to Invest in
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      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
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      • Buy BTC with Paypal
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      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Bitstamp Sign Up Bonus
      • Coinbase Sign Up Bonus
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
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      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Buy NFTs in Germany
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
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      • NFT Marketplaces
      • Binance
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      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
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      • Company Stocks
      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
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      • Buy Stocks
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      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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    Digital & Social⟩SEO

    Link Building Best Practices In A Post Penguin Era

    author imageFrank Isca Last updated: 6 June 2012
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    Link Building Best Practices Google PenguinThere’s no doubt Google has been creating a stir as of late in the online and Inbound Marketing world with its continued algorithm updates. We’ve touched on the subjects of Google Panda, Penguin and Knowledge Graph and it’s clear these are hot topics with marketers right now who want to be informed on to make the best decisions moving forward, to avoid harming their SEO performance in organic search.

    A common gray area for many, and a crucial component to your overall SEO performance, is the topic of link building. A lot of the same white hat rules still apply, but regardless, we wanted to review some of the key link building best practices in this current post Penguin era.

    Lead With Exceptional Content

    The safest and most proven way to build quality, inbound links for your website or blog is to create useful or entertaining content. Creating this content on a consistent basis is key, and obviously having a strategy in place to fully leverage and promote this content through social media will only amplify your results. Our team here at Weidert Group can speak to this directly, since our number one source of quality inbound links is from our blogging efforts.

    Any marketer can see that the content marketing movement is continuing to build momentum. For those who continue to ignore it as part of their marketing mix, they’re only falling behind and continuing to miss out on opportunities such as attracting new inbound links, increased traffic and more leads.

    With the explosion of Pinterest, the use of visual-based content such as infographics and the memes (see image above) has been an excellent way to produce content that can go viral and build a high amount of inbound links.

    Stick With High Quality Directories

    The days of seeking out and applying to every directory on the web for an inbound link are over. It’s important to stick to high quality, notable directories and niche directories that are specific to your industry. Another important component to these directory links, which I’ll touch on below, is being able to control the actual link text from these directories. It used to be favorable to have keyword-rich link text but with the Penguin update, it’s been proven that branded link text (your company name for example) is a safer bet.

    Diversify Your Link Text

    As I stated above, experts have found branded link text is the new favorable approach in online directories. This approach is also recommended with dofollow blog comments where you can often use your name or company name. Not only does this help diversify your link text but it appears less spammy to both Google and the blog administrator. With that said, shying away from keyword-rich link text altogether in other locations isn’t necessary. Having a strategy in place to diversify your link text in blog articles and website content is still a safe method of building links if they truly lead the reader to useful, relevant content.

    Monitor & Engage In Online Discussions

    An important component of Inbound Marketing, specifically social media, is monitoring and engaging in online discussions. By using Google Alerts or other social monitoring tools for specific terms related to your industry, you can monitor when others are posting questions or discussions related to these terms and then join in the conversation with helpful insights. This builds credibility, especially if you can share a link to a blog post or article from your company in relation to the topic within your comment.

    Google Alerts should also be used to monitor any mentions of your company to ensure the mention includes a link to your website or blog. If a link is missing it’s easy enough to contact the writer and see if they’ll add one.

    Conclusion

    Knowing Google will continue to enhance how their search algorithm works to reward the best content and most credible links, the key is to focus your time and efforts on creating original content that is aimed at addressing your targets’ pain points and needs. Taking this approach will stand the test of time of future algorithm updates and the links will follow.

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      This article originally appeared on http://www.weidert.com/whole_brain_marketing_blog/ and has been republished with permission.
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    Author: Frank Isca

    Follow @frankisca

    Frank Isca is an Account Executive for Weidert Group, a full-service marketing agency and Certified HubSpot Partner based in Appleton, Wisconsin. Frank has both corporate marketing and agency experience, and his specialties are helping clients in the areas of inbound marketing, SEO, social media marketing implementation & management and… View full profile ›


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      Discuss This Article

    Show Comments (2)
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    • aranzamendez design says:
      June 11, 2012 at 12:35 pm

      I’m actually doing these kind of methods right now, since my website got hit by Penguin update just a little bit. I’m actually changing my previous backlinks anchor text to my websites brand name already.. I hope there will be a certain improvement..

      Reply
    • Net the web says:
      June 15, 2012 at 3:43 pm

      Hi good, article, I’m fairly new to SEO so I’ve missed most of these issues and I’m always changing my anchor text. How do you know if a directory is high quality? doesn’t the amount of link juice it gives out water down it’ usefulness, I dont think pagerank is much use, or is it?

      Reply

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