Twitter Facebook LinkedIn Flipboard 3 If you have a website online that is simple and attractive, then there are very minute chances that it will attract the high traffic and most importantly help you to make money online. It is important that a best website must have more excellent features than just the flashy or visual appeal. When a site is in on the World Wide Web, then there is a very high chance that it may get tough competition from the various other sites already present. The bad ranking of your website means that it has no place in an Internet World. As a business owner, if you are seriously looking to promote your website online, then with the help of the search engine optimization tools you can achieve success and create a robust presence on the Internet. If you are totally alien about the SEO concepts, then you can seek the services of a reputed company that provides the search engine optimization and marketing services. Here are the various important tools that will help you a lot to improve your business visibility online by leaps and bounds: SEMRush If your competitor’s search engine rankings are higher than you, then certainly it is not a good news for you. You must always try to keep an eagle’s eye on the keywords of your competitors so that you can incorporate them on to your website and gain good rankings. For this very purpose, you can use a popular tool that is known as SEMRush. It is essentially a free and paid tool used for the purpose of finding keywords to optimize and driving traffic to the website. That is not all as you can do lots of other great things with this particular tool. Besides digging out the keywords, you can also get the statistical details about the traffic; search volumes and the amount spend by the competitors on the AdWords ads. The best thing here is that you can export all the pivotal data in an Excel spreadsheet with the help of the tool. The tool helps you to efficiently analyze your competitors SEO strategy and improve your webpage positions in the major search engines. HubSpot HubSpot is a marketing software company that provides a convenient package or the tools to improve the traffic of the website, creating the unique and attractive content, converting the sale leads and analytics report. It makes every effort to drive a considerable amount of traffic on to the websites by efficiently marketing them through blogging and the various social media websites. Microsoft SEO ToolKit It is a great tool to that provides the tools to identify the SEO issues that are affecting the ranking and traffic of a website. The notable thing here is that this kit can be used in the various search engines such as the Google, Bing, Yahoo, etc to optimize the performance of your website. This tool also helps in increasing the traffic of the website and revenue, keep the search engines updated with your latest website information and discover the issues in the website design rectify them and enhance the user experience. GTmetrix GTmetrix is one of the best free tools that helps you to figure out the speed or loading time of your webpage. In today’s busy time, users do not have much time to wait and if your page eats up a lot of time to get loaded, then it is not good for your business. This tool creates a test score for your different web pages and also provides the useful measures to rectify the problem. If you are into an online business and desire to attract the prospective customers and excellent sales leads, then usage of this tool is a must for you. AHref Ahrefs is a great collection of the various SEO tools that helps in analyzing the new and the lost backlinks. There is a site explorer option where you can get the important information about the total backlinks, referring subnets, referring pages, backlink types and referring domains. So, with this excellent tool, you can look forward improve your website’s performance and enhance your market presence. SEOmoz SEOmoz is primarily a software development company that provides great SEO software’s that help in increasing the visibility and ranking of a website. Some of the best search engine optimization tools are as follows: Campaign Manager: This tool helps in analyzing the website traffic, keyword rankings and detects the errors on the web pages. Followerwonk: This tool helps in increasing the social presence. With this tool, you can connect with the people on various social networking websites, analyze their activities and market your product. Link Analysis: This tool helps in analyzing the backlinks that is bringing the traffic to the website. You can also sort out the links to get more insights into the follow and no follow links. On-Page Analysis: This tool helps in enhancing the optimal performance of the websites by providing a full report about the pages that have been optimized by using the targeted keywords. Rank Tracking: This tool helps you to have a close tab on the rankings of your website in the major search engines (Google, Bing and Yahoo). Crawl Test: This tool helps in identifying the problems in your website that is preventing the crawlers to index your web page. SEO Toolbar: This tool helps in having a closer look at the link metrics and gets the Search Engine Results Page (SERP) results. Keyword Analysis: This tool helps in analyzing the keywords that can boost traffic to your website. Therefore, it is crystal clear that the search engine optimization tools are one of the best ways to optimize your website, increase the traffic and revenue. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Emma Johnson.Learn how to publish your content on B2C Author: Emma JohnsonView full profile ›More by this author:The Future of Cloud Computing SecuritySurefire Tips to Breathe New Life to Your PR Campaigns in 2013Five Digital Trends You Should Not Miss in 2013