Twitter Facebook LinkedIn Flipboard 0 An SEO firm has a lot of anonymity when it comes to working with businesses and organizations. Since they are the experts and know things the average person doesn’t understand about ranking and searches, they can operate almost covertly. They can tell you what you want to hear even when it’s not the truth. However, it is important to be able to tell when your firm is lying. 1. No Absolutes If your SEO firm tells you they can have a certain keyword rank and put your site on the first page of searches by a specific date, they are lying. While a firm with experience can give you an estimate about how long it will take to see improvement, they can’t guarantee a set time. A firm can work its hardest but they can’t know exactly when your site will see movement. They can’t guarantee how much traffic you’ll see or when the increase will begin. 2. Using Search Engines and Directories If an SEO expert tells you that submitting your site to dozens of search engines and numerous directories will increase your ranking fast, they are lying to you. Links do matter but only when they are high-quality. In fact, it could do more harm than good if your site is submitted to places that act as link farms. Google penalizes those types of links and it could actually cause your rank to drop. 3. An Unreal Increase in Traffic When your firm tells you that traffic has increased to your site by a ridiculous amount, be wary. It’s not likely that this traffic is going to benefit you much in the long run. That’s because today it’s more important to have quality traffic than high numbers. To put it another way, the only traffic that matters is the people who visit your site because they are interested in what you have to offer. SEO companies can bring in large amounts of traffic through various tactics, but most of those people will leave in just seconds because they aren’t quality visitors. Don’t forget that the bounce rate or how quickly people leave your site also matters and is measured by search engines. A large amount of traffic that isn’t really interested in your site can also increase your bounce rate, which can hurt your rank. 4. “You Won’t Understand Our Process” If your SEO firm tells you that they can’t explain what they are doing, they are lying to you. Yes, SEO is a complex process with intricate details and complex equations. However, much of the work that is done involves marketing, a concept that you can understand. Good SEO firms take the time to help you understand what they are doing in basic terms. 5. Focusing on Content While creating content is essential to ranking well with Google, it can’t give you the top spot alone. If a firm tells you that you only need to concentrate on content, which they will provide, they are not telling you the truth. You must have a site that is easy to navigate and is user-friendly or no one will stick around long enough to read your content. It is part of a complete strategy. Pay attention to what your SEO firm is telling you so you know if they are lying. If they tell you one of these lies, it’s time to look for a new firm. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by James Spillane.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: James Spillane James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying … View full profile ›More by this author:Metaverse P2E Games Token IBAT Lists Today on Pancakeswap 16:00 UTC / GMTBC.GAME Releases An NFT, The Degen PassWhy is Crypto Up Today? Best Coins to Buy for 100x Gains