Twitter Facebook LinkedIn Flipboard 2 Want to improve your site rankings? Of course you do. Assuming your content marketing strategy is in place so you know your target keywords, who you’re speaking to, and what action you want visitors to take, here are 3 down and dirty ways to boost your search engine rankings. 1. Map Your Keywords to Your Site Pages Open up an excel document right now and create three columns: Page, URL, Target Keyword. Go to your website and list the top 25 pages in your site (eventually, you’ll want to list them all but you have to start somewhere). Next to each page, copy and past the corresponding URL. Next to each URL, type in the keyword phrase(s) you want to target for this particular page. Every page is an opportunity to lure in a visitor or prospect and should have its own unique meta data. For example, a plastic surgeon might focus on IPL or Dark Spot Removal on one page, and Botox on another. 2. Add Meta Data Open your content management system and make sure the keyword phrases from your excel document are written in the tag, header tag, content, and alt tag of each corresponding page. Some SEO experts say the description doesn’t matter, but from a user perspective, it does. The description is the content humans see when they do a Google search and can be the enticing factor that encourages someone to click on your link. 3. Make Use of Your Blog Head over to your blog and pull up the last 25 to 50 blog posts. With your keyword list by your side, read through each blog post and look for any opportunity to incorporate one of your target keyword phrases. When you find these opportunities, make sure to link the exact keywords back to the page you are targeting within your website. This will help with your internal linking, and often creates reminders and ideas for future blog posts or enhancements to ones that might need an update. How often do you optimize your website? Leave a comment and let us know what’s working for you. Twitter Tweet Facebook Share Email This article originally appeared on Content Marketing Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: James Spillane James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying … View full profile ›More by this author:Metaverse P2E Games Token IBAT Lists Today on Pancakeswap 16:00 UTC / GMTBC.GAME Releases An NFT, The Degen PassWhy is Crypto Up Today? Best Coins to Buy for 100x Gains