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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩SEO

    Your Guide to SEO Trends 2021

    author imageSusan Friesen Last updated: 4 December 2020
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    3-SEO-Tips-Grow-Website-Traffic

    3 of the Latest SEO Tips to Grow Your Website Traffic

    The end of each year is a time for reflection, both personally and professionally.

    One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO (search engine optimization).

    Search engine optimization is the process of attracting organic (free) traffic from the search results in search engines. You want people who are typing keywords relevant to your business into the search engines to see your site right away.

    If your business doesn’t appear high-up in the organic results, potential clients won’t even know you exist, and they’ll go to a competitor.

    Some of my clients have been wondering if search engine optimization is still relevant. The answer is YES! I know 2020 has been a challenging, stressful year.

    Many small business owners have had to cut their budgets and are wondering where to best spend their money going forward.

    Customer behaviour changed, too. McKinsey & Company referred to it as the “homebody economy” in their research on consumer behaviour during the pandemic. They defined it as “Most intend to leave home to shop for necessities but maintain low engagement in shared services.”

    Here are some of the searches that went up in 2020, according to this infographic:

    • Toilet paper near me, hand sanitizer near me
    • Hand washing technique
    • News mediums (online updates about COVID-19)

    However, that doesn’t mean that if you don’t sell toilet paper or write news stories you’re out of luck!

    Here’s why optimizing your website with the right keywords and content will be essential going forward:

    • Consumers who are staying home are seeking out local businesses. People still want to order food, buy clothing, shop for gifts and save on everything from electronics to mattresses.
    • Search engine optimization is evergreen, while COVID-19 won’t be around forever—even if it feels that way. Good search engine optimization leads to long-term results.
    • There’s more to search engine optimization than traffic. The purpose of optimizing your site isn’t just to increase your website traffic. It can boost your qualified traffic.That means if someone finds your website using a relevant keyword they’ve typed into the search box, and you serve them valuable content, products or services, they’re more likely to stick around and turn into a lead or sale.Maybe they fill out a form to download an eBook, sign up for your eNewsletter or purchase something from you. You now have a qualified lead or a customer that you can nurture over time.

    3 of the Latest SEO Tips for More Traffic, Leads & Sales

    So now that we’ve looked back at 2020, let’s move on to some top SEO trends for 2021.

    1. Voice search will be big.

    I’ve shared some voice search optimization tactics in the past. Because people are staying home, they’re increasingly using digital assistants such as Alexa and Google Home to find what they’re looking for—from weather updates to local businesses.

    Or, they’re using the voice function in Google search (look for the microphone icon) because they’re driving or their hands are full. For example, I asked Google “Where can I buy a birthday cake?” and got these local results.

    The search engines are looking for natural language, so if you want to keep on top of SEO trends for 2021, you’re going to have to brainstorm the types of questions people might ask that include your target keywords.

    Google Voice Search

    2. Local search will dominate.

    Optimizing for local search is already incredibly important. But in 2021, you could be left behind by your competitors if you don’t make it a central focus.

    There’s so much emphasis on shopping locally, and small business owners need our support more than the big-box retailers! This consumer shift to buying locally is here to stay, so make sure you’re ready to welcome your neighbours by:

    • Regularly writing and posting new local content like blogs and how-to guides
    • Getting back links on other local business sites
    • Making sure you’re listed in Google MyBusiness
    • Adding a link to your business on Google Maps

    All the latest SEO tips I’ve been reading say the same: take the time to review your website and add local keywords, content, links and images and you’ll be better-positioned to attract loyal, local customers.

    BC Buy Local

    Tip: In addition to optimizing your website, look for opportunities to list your local business. BC Buy Local makes it easy for consumers to find small businesses online and using the hashtag #BCbuylocal.

    3. Video optimization will be necessary.

    Another of the top SEO trends for 2021: video. Video is growing at an amazingly fast rate. YouTube now has more than one billion users. It’s predicted that by 2022, 83% of the world’s internet traffic will be video.

    To be successful, marketers need to think beyond YouTube as a “video site” and see it for what it is: the second largest search engine in the world. To be successful on this platform, you need to have compelling content and titles, and optimize your video channel name and description in a user-friendly way.

    The same goes for video on your site, too. Ensure your videos are optimized in terms of keywords, size, CTAs (calls-to-action), upload speed, descriptions and closed captioning.

    From the role of artificial intelligence (AI) in online searches to optimizing for mobile, there are so many more SEO trends for 2021 than I can cover here!

    However, if you work with a professional marketing company and start with these three SEO trends for 2021, you’ll be set up for a more successful year.

    Originally published here.

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      This article was written for Business 2 Community by Susan Friesen.
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    author image

    Author: Susan Friesen

    Follow @eVisionMedia

    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.  
    As a

    … View full profile ›


    More by this author:
    • Your 2022 Guide on How to Get the Most Out of Video Marketing
    • How to Set Social Media Goals for 2022
    • Your 2021 Holiday Marketing Guide for Business

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