Precipitous changes in Google’s algorithms have fired a big debate over the future of SEO, amidst worldwide SEO professionals. Will the Google’s baffling affection for content marketing murder the traditional SEO in coming years?
SEO, the conventional art of marketing, has been one of the most significant elements in the internet world. Online businesses that are looking to make and enhance their online presence, have long been putting their trusts in traditional SEO methods, since decades. But with the emerging of content marketing approach, traditional SEO procedures that believe in quantity rather than quality, is definitely heading towards an end now.
What is Content Marketing?
Content Marketing is the new love of Google that includes creation of quality content to provide the knowledgeable information to a specific crowd of audience, in order to grab desired results. It can be anything from quality blog post, graphics, videos to something else, along with intelligent details.
“SEO is Dead”. True or False?
One thing we all internet users should understand about the SEO is that it is not dead, and will never die. Long-established set of proven practices framed to help businesses to come up as an organic result in search engines, called as SEO, will die only when there will be no search engines in the world. Today, it is just changed. In fact, it is changing every second, but it is changing for good. The motto of Google behind introduction of penguin and panda is to better searcher’s searching experience and business’s authenticity, by removing poor quality content.
Reality about Content Marketing and SEO
It is really tough to say whether quality content and content marketing will usurp the SEO completely or not, but there will definitely be big changes. Concepts of building more links from various sites ranging from poor to good benefited websites acquiring SEO delights for a long time. But, the new scenario is completely different – it is the quality of links that matter, not quantity.
Content marketing and SEO run hand in hand, and a better option for today’s marketers it to opt for a sensible and balanced mixture of both of it. Avoiding the contribution of quality SEO in enticing visitors seeking marketer’s provided information will be an egg straight to their businesses. Similarly, use of conventional SEO without incorporating quality content marketing will be a big mistake too.
Today’s marketers needs to understand that only a customer-centric approach, a blend of quality content marketing strategies and proven SEO, with a focus to provide the best of quality information rather than merely adding new worthless stuff to online world in the hope that Google will like it. Creating more content as new content marketing strategies is no doubt going to increase your online visibility, but SEO too can help you accomplishing your content marketing strategies successfully. Leveraging crafted SEO practices, marketers can deliver and promote their informative content to searchers in a more deliberate way.