SEO basics that you need to know

Without SEO your online business is failing. Fact!

I don´t wish to alarm you, but if you are not already aware of the necessity SEO is for your business to profit, you need slapping round the face with a wet fish. So, if you don´t know how search engine optimization (SEO) can benefit your company allow me to explain.

Your business has the potential to be cherry-picked by search engines, but if your website is not optimized for search engines like Google, MSN and Yahoo! they don´t know what you are selling thus don´t know which customers to offer your products to. So they don´t offer them at all! End of matter. You have spent hundreds of pounds getting an all singing website that doesn´t dance.

Therefore you need to get your website dressed up with some sparkling SEO gear and give it a bit of Saturday Night Fever. The benefits of running a successful SEO campaign are clear – identify yourself to search engine robots, climb the rankings, attract visitors and convert sales. Does the expression “Ching Ching!” mean anything to you?

Of course SEO does not come without its own price. It takes a lot of hard work, time-consuming dedication, patience, a strategy and experience. To be honest, at times it can be a pain in the Arsenal and you will be whining like Wenger, but the benefits of SEO far outweigh the hassle so it is worth it. If you don´t like the sound of all that additional IT time you can always employ a trustworthy SEO company to do the dirty work for you. Trust me, they pay for themselves.

So what are the benefits of SEO?

The obvious benefit of SEO is more profit. You see, search engines provide a service and like any service provider or business they need people to use the product they are offering on order to make money. Therefore search engines need good quality websites to offer to their users – or if you like customers. When you use Google and get given a site that is no use to you, how annoying is that? Exactly!

Therefore to improve their service, search engines have designed their crawlers to identify the sites their users will find most useful. This is done through SEO in which keywords in correct places determine what the site is selling, saying or supporting.  Then it´s a matter of employing various trusted SEO tactics to build your page rank.

In the main SEO is pretty straightforward and you will be rewarded with profits far greater than you are with conventional advertising. To build page ranking “content is king” so you need to add quality content on a regular basis. You may need assistance from a professional SEO copywriter to get material and you will need a web designer to connect the SEO plugins, but the investment is well worth it. And if you feel a little daunted by SEO and all the additional work benefit from an experienced SEO company.