Connor Brooke
Brynna Bauldauf answers: “Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO?”
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Transcription
Hi, my name is Brynna, and today our question is: Why is incorporating Google Maps into your contact us or about me page so important for your SEO?
Well first, what is Google Maps? Google Maps is an integration into your search that is fed from information on websites. Anytime you put information on your website about where you are and the area that you’re a part of, it’s fed into Google Maps. It takes the actual brick and mortar locations of businesses and puts it in an easy to look at map layout. It also has reviews, photos, and business information outside of what you would normally find on a map. So it has user reviews, from not only Zagat, but also customer reviews it draws from things like Yelp and Urban Spoon.
So what’s new with Google Maps? Google Maps is transitioning all of its old business listings into something called Google+ Local. It’s integrating Google+ and the map information, where it used to be just business listings and Google Maps. So it’s putting them together, forcing you to use Google+ and Google Maps at the same time.
So why is this important? Google is changing the way that it’s returning your search results. So up above the regular search results, you’re going to see the map with the regular pins like you would see if you search in Google Maps, and then it’s going to show the paid website results. But underneath that it’s actually going to show the Google+ Local business listings instead of returning the regular websites. So it’s important because you want to have your page optimized to embed the information and, hence, returning the Google+ Local business page before actually returning a website so you can rank as high as you can in that where it actually matters.
So what does embedding your map information actually allow you to do? The first is that when people go to your contact us or about me page, they’ll actually be seeing a map and be seeing where you’re located. This makes them believe that you’re actually a more viable business and you’re not just a spammer out there to take their money. The second this is that when you optimize your contact us and about me page with a map, you’re actually telling Google that there’s other stuff on your website that’s important for them to index. So they’re going to be pulling local clues from your content as well as just the map. And the last and most important thing is that when you’re returning search results, if you have all of the map information actually put into your contact us and about me page, it’s more likely that you’ll rank well in the Google+ Local business listings rather than just in the website listings.
And that’s all. Thank you.
This article was written for Business 2 Community by Connor Brooke.
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Hey Brynna,
Thanks for sharing this info about Google maps and SEO. It’s a small, helpful tidbit that is great to know!
Let me know if you are looking for other places to publish; I help run a publishing platform and this type of info would run great.
Cheers,
Erin
([email protected])