Websites with video content are 53 times more likely to pop up on the first page of search results – and with this figure in mind you should not be wasting any time and/or resources developing a video marketing strategy that isn’t going to yield amazing results. Whiteboard videos experience 41% higher conversion rates, and should no longer be considered an optional form of video marketing – whiteboard animation is a highly effective, cost-efficient, informative solution.

Take a look at these noteworthy statistics:

–          89 million people around the US are watching close to 1.2 billion online videos at this moment

–          Youtube sees more than 1 billion unique video viewers in a single month

–          52% of consumers say they make a purchase online after watching product videos

–          92% of viewers share the videos they’ve seen across social media sites

–          Online video users will double up to 1.5 billion in 2016

Video is here, and is only going to become more and more popular. The ever increasing amount of content online combined with decreasing attention spans means there is a lot of competition for consumer interest. A surefire way to get in there and take some of the 170 million viewers is to create a great whiteboard video and utilize these four important online video marketing strategies:

1. Build Your Brand

Because of its’ ability to visually depict different aspects of a business and its regular activities, video marketing is a great way to build up your brand’s reputation. Take advantage of this medium as a way to improve the company’s name by showing your company’s best sides in your video; use a narrator to give your message a human touch – people easily relate to a human voice and more readily accept the information given to them. Show how your business is relatable to your audience and exists to help them.

2. Increase Conversions

Video is far better than black and white text when it comes from conversion rates, but there is still only so much it can do. Higher conversion rates lie in the amount of focus you give to a target audience. If you’re looking to reach anyone and everyone with plain oatmeal, generic, universal videos, your conversion rates probably won’t yield the results you’d like.

3. Be SEO Savvy

Make your video readily available for searches. Take time to come up with a great title: use keywords and make your title should catchy, but it should also be clear what is contained in the video. Be sure to add a relevant meta description and remember to keep the tags keyword-rich. Limit your site to one video per page, including a description and title with each. Use rich snippets – these will drive traffic to specific pages, guiding your target audience right where you want them. Before you even begin, plan to create your video around your SEO goals, because if no one can find your video, you will have wasted a lot of time and money.

4. Go Social

Take advantage of viewers’ inclination to share. Your whiteboard video should be fully equipped with like and share buttons for all the popular social media sites. Easy access to Twitter, Facebook or Google+ can help your video gain momentum. Publish your video to every video hosting site possible – the longer your reach the larger your audience and the higher your ROI.

It doesn’t take a lot of time to learn the various aspects of online video production, and there are several online sites that can guide you through the SEO process and teach you how to drive links back to your site. However, the most important thing you can do is be aware of the impact your video is having on consumers.