The answer is what do you want search engine optimisation to do for your business?
Do you want your business to be seen as a market leader, to dominate the niche, to have your business stand head and shoulders above everyone else, or to be the first point of call in your local area?
If the answer is yes to one or all of those questions then you need to have a search engine optimisation strategy in place. To help you understand why this is so important we are going to outline a typical search.
Let’s say you are looking for a Financial Advisor.
You enter that search term in the search box and you are then presented with a list of options. Which one do you click on? The answer is more than likely the first one, because we assume that this is the best possible option because it is placed at the top of the page.
If that option does not satisfy then we move on to the next one and the next one and so on.
As a rule of thumb search engine users will typically click into the results that appear at the top of the list on the first page and then work their way down. That is why the first page of the search engines is considered to be the hottest real estate on the internet and why many organisations invest tens of thousands of pounds for an SEO company to get their brand to appear at the top of the search engine results pages.
- 34% of all Google users click on the top organic listing in Google while 66.7% of all users click on one of the top three links.
- 93% of all online activity starts with search.
Now that you have an insight into the importance of how using search engine optimisation for your business could help you increase visibility and attract new, as well as existing customers, to your website we are going to explain what SEO actually is.
What is Search Engine Optimisation?
Search Engine Optimisation is the process of making a website more relevant to search engines. The desired result of SEO for business is to get your page to appear higher up the organic search rankings. The higher a page ranks in the search engines, the greater the chances of that website being visited by users.
This is because the search engines have no inherent way of finding your quality work and more importantly, no way of making it visible to the searching community unless you market this content correctly.
When publishing a new website, blog, or any content on the internet, you need to let the search engines know. If you don’t then your content will will get drowned up by an ocean of competing pages.
The most widely used search engines are Google and Bing so it is widely recommended that you submit your site to those search engines. It is a simple process that should take no more than a few minutes and it is important because if the search engines do not know you are there then they will not consider your content for inclusion in the search rankings.
What can you do to improve your search engine results?
There are many other actions that you need to take in order to fully optimise your website for search engine results. For instance you can tailor your content to be specific to the search terms that users are looking for with relation to your product, brand or service.
This is known as keyword research, in other words, identifying the terms that people are using to search for your business services. At Big Thinking Online we use our experience to position you in the most relevant and commercially viable places possible.
Once the correct keywords have been identified they need to be strategically placed so they can be found by both robots and humans.
Just adding the words “Online marketing services” ten times throughout your copy will not mean the search engines will correctly identify that content.
The keywords need to be placed in positions that they search for, much like a human reader scans a document looking for specific areas of interest, so does a search robot. Big Thinking online will place your keywords where the robots expect to find them.
Once you have a correctly search optimised page we will make sure that page gets found by alerting the search engines that there is new content to be consumed.
Off Page optimisation
You have to think of any web page as an island, unless you build bridges or forms of communication then nobody will find your business. This is where offsite optimisation techniques come into play. The more links coming into your site, the more popular a destination it is deemed to be and the greater the traffic flow.
Offsite optimisation strategies that you can employ to increase the popularity and authority of your pages include: content marketing in the form of press releases, articles, seo optimised copywriting and social media. All of these activities provide a natural link building strategy that over time and with regular maintenance will help increase your organic search engine ranking.
Local Search Engine Optimisation
Having a first page ranking is all well and good for your business, but what about having a prime spot on the first page when members of your local community are in need and searching for your services. What impact would that have on your business?
The truth is it can be huge and this is where we can help you get more local customers to your door with local business seo solutions.
When a user types in “search query and city name” for example “solicitor Manchester” Google will show a map (highlighted in orange below) outlining the main results, that it knows about, a description and a link to their Google+ Business Page.
Since Google introduced Google Local Business Center these listings are becoming more and more prominent in the first page of the search engine results pages. They are visual and result in a large number of click through rates from search users.
We can provide your business with a well optimised Google Places for Business and Google Map, that attracts local customers when they are in need of your service the most. In return, more local clients could mean quicker turnarounds and increased revenue for your business.
Internet search engine optimisation is BIG. If you plan to capitalise on the growing number of people in need of your business services then Search engine optimisation is a vital part of your marketing mix.
If you want to learn how your business compares to your local competition, enter your telephone number below to get a FREE report that reveals exactly where Google ranks your business for keyword related terms.