Search Engine Optimization (SEO) is obviously not a new concept in the online marketing world, but it’s not uncommon for our team here at Weidert Group to get a blank stare when we bring up the topic during a meeting with a prospective client. We understand why many have chosen to ignore learning more about SEO; it’s a complex set of processes and disciplines that is constantly changing, but in an Inbound Marketing world where increasing your relevancy and visibility in search is crucial it cannot be ignored.

The folks over at Common Craft, in collaboration with Search Engine Land, have made yet another brilliant video that takes this very complex concept and makes it much easier to understand in a fun way. We feel this does such a great job summing up what SEO is that we felt it needed to be shared. Enjoy!